Graeme Simon Murray

Graeme Simon Murray

Corporate Sustainability Sustainable Marketing Advertising & Communication Consumer Behaviour Marketing Strategy

I teach companies that true sustainability is more than just a marketing checkbox.

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Graeme Andrew Murray is a British brand strategist, marketing lecturer, and sustainability adviser with over 25 years of international advertising experience across London, Amsterdam, Bangkok, and Hong Kong. Based in the Czech Republic since 2006, he teaches Sustainable Marketing at NEWTON University. His work focuses on bridging the gap between brand strategy and genuine environmental and social responsibility. He openly criticizes superficial approaches to green marketing and helps businesses build truly sustainable brands that align with consumer needs. He is an ideal respondent on topics of sustainable marketing, greenwashing, global advertising trends, and strategic brand management.

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Marek Vítek

Spokesperson

+420 602 713 554 marek.vitek@newton.university

Ing. Renáta Šejnová

Marketing Manager

+420 720 457 979 renata.sejnova@newton.university

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Moje články

Navigating the Marketing Maze: From Manipulation to Meaningful Connection
5. 6. 2026 Insights

Navigating the Marketing Maze: From Manipulation to Meaningful Connection

In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:
Navigating the Marketing Maze: From Manipulation to Meaningful Connection
5. 6. 2026 Insights

Navigating the Marketing Maze: From Manipulation to Meaningful Connection

In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:

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Graeme Simon Murray

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Graeme Simon Murray

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Graeme Simon Murray

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NEWTON University

© 2025 NEWTON University Group, s.r.o. Vysoká škola NEWTON, a.s.(v internacionálním prostředí NEWTON University), NEWTON Business School, a.s., Vysoká škola Sting, o.p.s.

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Renáta Šejnová

Ing. Renáta Šejnová

Marketing Manager

+420 720 457 979 renata.sejnova@newton.university