Martin Peška is a recognised expert in digital marketing, with more than 20 years of experience in the field. He launched his first web project in 2006, marking the beginning of his career in digital marketing. His particular passion lies in behavioural science and applying insights into human behaviour to marketing. He is the founder and CEO of Pickerly, a Prague-based marketing agency, and a co-owner of the online publishing company CzechNetMedia. Martin has been teaching at NEWTON University since the 2021/22 academic year. As the course leader for Digital Marketing Trends, he is committed to keeping his teaching firmly rooted in real-world practice. Rather than focusing on dry theory, his students work with real business cases and current market data, gaining practical insight into how digital marketing works in today's fast-changing environment.
Martin Peška has worked in digital marketing since 2006, with a particular focus on behavioural science and how insights into human behaviour can be applied to marketing. He is the founder and CEO of Prague-based marketing agency Pickerly and co-owner of online publishing company CzechNetMedia. He has been teaching at NEWTON University since the 2021/22 academic year, where he leads the Digital Marketing Trends course and brings current market data and real-world business cases into the classroom. His teaching is firmly grounded in practice, giving students the opportunity to explore how digital marketing actually works rather than simply learning dry theory. Martin is available to comment on digital marketing, behavioural science, emerging marketing trends and the application of behavioural insights in marketing.
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