Pavel Semerád
I connect accounting and taxation with the economic challenges of the future.
Pavel Semerád is an academic and expert in accounting and taxation whose work spans traditional economic issues as well as emerging topics at the intersection of economics, technology and society. He teaches Management Accounting and Controlling and serves as an examiner for state final examinations. He is also Vice-Chancellor for Educational Affairs and Head of the Bachelor’s Programme at Sting.
His research explores topics ranging from tax fraud and the taxation of robot labour to taxes on sugar-sweetened beverages and the economics of space mining. He regularly presents his research at academic conferences and has published dozens of scholarly articles and papers.
Pavel is also passionate about supporting students and sharing practical insights into university life. Since 2017, he has been writing and podcasting about higher education through his blog and podcast O studiu na vysoké škole. He is a strong media expert on the future of taxation and the economy, how technology is reshaping the labour market, the taxation of robots and AI, the economics of the space industry, and the future of higher education.
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Moje články
3. 6. 2026
Insights
The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat
When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.
19. 5. 2026
Insights
Accounting Needs More Than Just Numbers: It Takes Courage and a Dash of AI
The Czech Republic is a software superpower. There are dozens of systems on the market, ranging from those for small freelancers to robust solutions for corporate giants. But how do you find your way around them without losing your mind?
13. 5. 2024
Insights
Lecture by Jan Bonaventura: Tax Considerations in Employee Remuneration
On Sunday 24 March, we were delighted to welcome experienced tax adviser Jan Bonaventura from BREDFORD Consulting. During the morning teaching session, he introduced our students to the latest trends in employee remuneration.
12. 3. 2024
Insights
Do We Still Need to Learn Accounting in the Age of AI?
This was exactly the question I was asked during one of my lectures at a secondary school. I have to admit, it brought a smile to my face and a spark to my eye. Not because I wanted to make fun of the person asking, but because I finally had the opportunity to show them the full potential of modern accounting.
3. 6. 2026
Insights
The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat
When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.
8. 5. 2026
Data, Technology and AI
Why Accountants Should Jump on the Digital Wave
8. 10. 2026
NUG World
ChemSkills 2026: What does the future hold for education in the chemical industry?
What skills will the chemical industry need? Pavel Semerád shares insights from ChemSkills 2026 and NEWTON University’s role in shaping education.
2. 9. 2026
NUG World
Didn’t Get Into University? You Can Still Start This September
Every year, tens of thousands of school leavers across the Czech Republic set their sights on university. For most, the plan works out. They get accepted, enrol and start their studies in September.
5. 2. 2026
Lecturers
Připravíme vás na zkoušky na daňového poradce?
Tento příspěvek je odpovědí na otázky jednoho z rodičů adresovanou našemu prorektorovi Pavlovi Semerádovi. Dozvíte se v něm, jestli vás připravíme na zkoušky na daňového poradce a jak je to s naším bakalářským studiem v Praze.
1. 2. 2025
NUG World
Learning from Industry Experts at Sting (Winter Semester 2024)
At Sting we connect theory with real-world practice. And we place particular emphasis on practical experience. That is why we regularly invite experienced tax advisers, auditors, and representatives of the Czech Financial Administration to our classes. In the winter semester, our guest experts included Jan Brantl, Natália Šenková, and Václav Čepelák.
3. 9. 2024
NUG World
Learning from Industry Experts at Sting (Summer Semester 2024)
At Sting we strive to ensure that our students have the opportunity to engage with industry experts throughout their studies. We are therefore delighted that four inspiring professionals accepted our invitation to contribute to the Accounting and Tax Case Studies course.
13. 5. 2024
Insights
Lecture by Jan Bonaventura: Tax Considerations in Employee Remuneration
On Sunday 24 March, we were delighted to welcome experienced tax adviser Jan Bonaventura from BREDFORD Consulting. During the morning teaching session, he introduced our students to the latest trends in employee remuneration.
2. 9. 2026
NUG World
Didn’t Get Into University? You Can Still Start This September
Every year, tens of thousands of school leavers across the Czech Republic set their sights on university. For most, the plan works out. They get accepted, enrol and start their studies in September.
5. 2. 2026
Lecturers
Připravíme vás na zkoušky na daňového poradce?
Tento příspěvek je odpovědí na otázky jednoho z rodičů adresovanou našemu prorektorovi Pavlovi Semerádovi. Dozvíte se v něm, jestli vás připravíme na zkoušky na daňového poradce a jak je to s naším bakalářským studiem v Praze.
20. 1. 2026
Study and Education
A Year of Accounting and Tax Expertise in 2025
This year, the Accounting and Tax Case Studies course once again welcomed a range of distinguished guest speakers, including accountants, tax advisers, auditors, and representatives of the Financial Administration of the Czech Republic.
3. 9. 2024
NUG World
Learning from Industry Experts at Sting (Summer Semester 2024)
At Sting we strive to ensure that our students have the opportunity to engage with industry experts throughout their studies. We are therefore delighted that four inspiring professionals accepted our invitation to contribute to the Accounting and Tax Case Studies course.
15. 11. 2023
NUG World
Why Building Relationships with Your Classmates Matters in Part-Time Study?
Sting can become (if you allow it to) a stepping stone towards exciting professional and personal opportunities.
15. 9. 2023
NUG World
What Can Make Your University Studies Easier?
Every student has different circumstances when it comes to studying. Some have as much time as they need, while others have to juggle taking their children to various activities and caring for their parents. That is why, at Sting University College, we create study conditions that allow you to focus on your studies with greater peace of mind and combine them more easily with your family and professional commitments.
8. 10. 2026
NUG World
ChemSkills 2026: What does the future hold for education in the chemical industry?
What skills will the chemical industry need? Pavel Semerád shares insights from ChemSkills 2026 and NEWTON University’s role in shaping education.
1. 2. 2025
NUG World
Learning from Industry Experts at Sting (Winter Semester 2024)
At Sting we connect theory with real-world practice. And we place particular emphasis on practical experience. That is why we regularly invite experienced tax advisers, auditors, and representatives of the Czech Financial Administration to our classes. In the winter semester, our guest experts included Jan Brantl, Natália Šenková, and Václav Čepelák.
8. 10. 2026
NUG World
ChemSkills 2026: What does the future hold for education in the chemical industry?
What skills will the chemical industry need? Pavel Semerád shares insights from ChemSkills 2026 and NEWTON University’s role in shaping education.
9. 3. 2026
Science and Research in Practice
Taxation of Space Mining: Sting and NEWTON at the Forefront of International Research
Humanity is steadily approaching a milestone when it will begin extracting mineral resources beyond Earth. While technology companies, together with scientists and space agencies, are developing the tools that will make mining on other celestial bodies possible, economists from Sting University and NEWTON University are already addressing a crucial question: what tax rules should apply?
14. 9. 2026
Taxes and Accounting
Wrapping Up 2026: Tax Overview and Year-End Optimization for Q4
The final quarter of the year is all about crossing the finish line in business. Beyond routine administration and tax compliance, autumn and winter offer a critical window for inventory checks, financial evaluation, and legal tax optimization. This guide from STING will help you successfully wrap up 2026, stay ahead of essential deadlines, and set your business up for success in the coming year.
2. 9. 2026
NUG World
Didn’t Get Into University? You Can Still Start This September
Every year, tens of thousands of school leavers across the Czech Republic set their sights on university. For most, the plan works out. They get accepted, enrol and start their studies in September.
1. 8. 2026
Press & Stories
The End of the 'Sweet Poison' in Czechia? NEWTON University Experts Reveal a Smarter Way to Tax Sugary Drinks
The debate over taxing soft drinks and other sugary drinks has returned to the spotlight in Czechia. But simply raising prices across the board is unlikely to deliver the desired results. Experience from across Europe shows that success comes down to a well-designed tax system. Experts from NEWTON University analysed policies in seven European countries and propose a progressive three-tier model for the Czech Republic. Find out why the UK has been successful in tackling obesity, where Hungary's approach fell short, and what a new tax system could look like in Czechia.
1. 7. 2026
Taxes and Accounting
Tax and Business Guide for Q3 2026
The third quarter is often associated with a summer slowdown and holidays. However, from a tax and accounting perspective, summer offers the ideal opportunity to evaluate your first-half performance, keep track of advance tax payments, and prepare for the autumn sprint. This guide from STING University provides a clear breakdown of all your obligations for Q3 2026, so you can enjoy your break without worrying about missed deadlines.
3. 6. 2026
Insights
The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat
When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.
19. 5. 2026
Insights
Accounting Needs More Than Just Numbers: It Takes Courage and a Dash of AI
The Czech Republic is a software superpower. There are dozens of systems on the market, ranging from those for small freelancers to robust solutions for corporate giants. But how do you find your way around them without losing your mind?
