Renáta Šejnová
I help brands and experts turn their know-how into communication that makes an impact.
Renáta is an expert in PR, strategic communications, content and brand building, with more than a decade of experience in marketing and communications. At NEWTON, she focuses on strategic communications, media relations, content marketing and brand development, and leads the NEWTON Today media platform. She brings together PR, LinkedIn and expert-led content to create meaningful communication. She has experience in building brand reputation, communicating for academic institutions, developing experts’ personal brands, and leading content and PR projects. She is a go-to expert for topics including strategic communications, PR and media, personal branding, LinkedIn, thought leadership, marketing communications, and the role of experts and academics in today’s public discourse.
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Moje články
4. 10. 2026
Press & Stories
Who Will Control the Resources of Space? Petr Zimčík Explores the Rise of Space Mercantilism
NEWTON University’s Petr Zimčík examines space mercantilism and proposes rules for the extraction, taxation and protection of space resources.
28. 9. 2026
Press & Stories
Is ‘Gamble Responsibly’ Enough for Generation Z? NEWTON University Is Looking for Better Ways to Communicate Risk
NEWTON University will examine how Generation Z responds to warnings, limits and communication designed to encourage safer gambling behaviour.
28. 9. 2026
Press & Stories
NEWTON University Awarded €100,000 Grant to Study Safer Gambling Among Generation Z
NEWTON University has received a €100,000 grant to study safer gambling among Generation Z and will launch the research at an expert roundtable.
23. 9. 2026
Press & Stories
Roman Brauner on TV Nova: Medical Practices Must Prepare for the Cost of Digitalisation
Roman Brauner discusses the cost of digitalising medical practices and explains why businesses must be prepared for changing conditions.
22. 9. 2026
Press & Stories
From the NEWTON Business Accelerator to Building a Brand: e15 Tells the Story of Honzovy řízky
e15 explores the story of Jan Oulehla, who developed Honzovy řízky through the NEWTON Business Accelerator and is now facing insolvency.
22. 9. 2026
Press & Stories
NEWTON University Group CEO Jiří Koleňák Joins the Manager of the Year Jury
NEWTON University Group CEO Jiří Koleňák joined the expert jury that selected the 25 finalists for the 33rd Manager of the Year awards.
24. 7. 2026
Insights
Studying While Working: How to Legally Optimize Taxes and Education Costs
Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.
4. 7. 2026
Insights
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
2. 7. 2026
Insights
Auditor vs. tax advisor: Which career will bring you higher income and better prospects?
Choosing between a career as an auditor and a tax advisor is one of the most important decisions students of economics-related fields can make. Both professions offer above-average financial compensation, high professional prestige, and wide career growth opportunities. At the same time, however, they are associated with demanding professional examinations, high requirements for expert knowledge, and periods of intense workload.
1. 7. 2026
Insights
Generation Z in the labour market: Why traditional approaches are failing
Generation Z is changing the way people think about work, performance, and the relationship with employers. It brings a different pace, different boundaries, and different expectations into the workplace than managers are used to. This is not a generational trend or a short-lived shift, but a structural change that is already starting to affect team dynamics, performance, and workforce stability across organizations.
29. 6. 2026
Insights
Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries
A strong leader can inspire a team, while a toxic boss can gradually break it up. The difference between a visionary and a manipulative manager is often not obvious at first glance.
9. 6. 2026
Insights
If You Can't Lead People, Innovation Won't Save You
You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?
17. 8. 2026
Press & Stories
Could scrapping the ninth grade save billions? Jan Boubín comments on the proposal
Abolishing the ninth grade could save the Czech state budget tens of billions of Czech crowns, according to some estimates. But Jan Boubín, an economist at NEWTON University, warns that the maths is not quite that straightforward. While spending on primary schools would fall, costs at secondary schools would rise significantly.
13. 8. 2026
Economics and Business
Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business
Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business
15. 3. 2026
Press & Stories
Sustainability as a Competitive Advantage. Ludmila Hruban on the Circular Economy on Czech Television
The circular economy is no longer a fringe topic. A recent Czech Television broadcast highlighted its growing role as a key driver of competitiveness and economic resilience. Among the speakers was Ludmila Hruban, Academic Director of International Programmes and Sustainability Ambassador at NEWTON University.
1. 2. 2026
Insights
Business Beyond Tomorrow: 5 klíčových trendů, které přepisují ekonomiku
Globalizace, umělá inteligence, změny klimatu, demografické změny a nová podoba práce jsou hybnými silami, které dnes určují tempo světové ekonomiky a přepisují pravidla, jak fungují firmy, vzdělávání i státní správa. Pokud má Evropa i Česko zůstat konkurenceschopné po roce 2030, musíme všichni začít uvažovat v horizontu beyond tomorrow. Ukazují to dlouhodobé analýzy OECD, strategické dokumenty Evropská komise i predikce World Economic Forum, které se shodují na tom, že technologie, demografie a geopolitika výrazně přepíšou současný ekonomický model už během příštích let. Tedy dál, než sahá příští fiskální rok nebo investiční cyklus.
24. 11. 2025
Press & Stories
Proč čísla nejsou jen čísla: Roman Brauner otevřeně mluví o vzdělání, penězích a finanční gramotnosti
Jak vypadá vysoká škola vedená člověkem, který přichází z investic, podnikání a reálné praxe? V rozhovoru pro A11 Roman Brauner otevřeně vysvětluje, proč se na Stingu učí finanční gramotnost i ekonomické principy úplně jinak, než je v českém prostředí zvykem. A proč věří, že pochopení peněz musí začínat doma, ne až na vysoké škole.
24. 9. 2023
Insights
Budou čeští podnikatelé dělat ze sporťáků (zase) malé náklaďáky?
Zbystřit by měli čeští podnikatelé, kteří plánují pořízení nového osobního automobilu. Konsolidační balíček totiž obsahuje změny podmínek, které by pořízení právě osobních automobilů (kategorie M1) mohly daňově prodražit.
25. 7. 2026
Leadership and Management
Business Leadership Forum Showcases the Energy of Tomorrow’s Leaders
Imagine a room filled with more than just exam nerves. What you feel most strongly is an overwhelming desire to create, build and make things happen. That was the atmosphere at NEWTON Business Club in Brno at the end of May, when it hosted the Business Leadership Forum, an intimate yet highly intensive conference that marked the symbolic end of the programme’s first year.
1. 7. 2026
Insights
Generation Z in the labour market: Why traditional approaches are failing
Generation Z is changing the way people think about work, performance, and the relationship with employers. It brings a different pace, different boundaries, and different expectations into the workplace than managers are used to. This is not a generational trend or a short-lived shift, but a structural change that is already starting to affect team dynamics, performance, and workforce stability across organizations.
29. 6. 2026
Insights
Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries
A strong leader can inspire a team, while a toxic boss can gradually break it up. The difference between a visionary and a manipulative manager is often not obvious at first glance.
10. 6. 2026
Leadership and Management
Final thesis as a measure of success in job interviews
With the rapid rise of artificial intelligence (AI), some institutions have started to abolish final theses altogether, arguing that their original purpose is fading and that they can be too easily generated. The opposite view is increasingly proving to be true.
9. 6. 2026
Insights
If You Can't Lead People, Innovation Won't Save You
You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?
17. 5. 2026
Insights
Why a Paved Road Does Not Raise Leaders
We live in a time that promises us comfort, speed, and as little effort as possible. Yet by doing so, we may be losing something essential: the ability to deal with obstacles and discomfort.
19. 8. 2026
Psychology and Wellbeing
Security does not begin with self-defence. It begins with attention.
Risks that, only a few years ago, seemed distant and abstract to much of society are becoming increasingly tangible. Geopolitical pressures, economic uncertainty, social tensions, cyber and information threats, and disruptions to systems we normally rely on are no longer confined to strategic documents – they are increasingly entering our professional, family and personal lives. The MSc. programme in Personal Security Strategy was created in response to this reality, offering a path towards greater preparedness, situational awareness and responsibility.
13. 8. 2026
Psychology and Wellbeing
What to Do When You Can’t Sleep: 7 Psychology-Based and Biohacking Techniques to Calm Your Mind
Do you ever wake up at 2 a.m. with your mind racing through unfinished tasks, exam questions or important management decisions? Do you lie staring at the ceiling as anxiety about how you will cope with the following day grows with every passing minute?
11. 8. 2026
Psychology and Wellbeing
Anxiety Attacks: How to Manage Them and Prevent Them from Happening Again
We live in a world that places enormous demands on us. Unfortunately, an increasing number of young people and adults in the Czech Republic are experiencing anxiety, loneliness and other forms of psychological distress. Perhaps you know that feeling yourself: the tightness in your chest and the sense that everything has simply become too much.
17. 3. 2026
Psychology and Wellbeing
Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results
NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.
13. 2. 2026
Press & Stories
Why we must talk about domestic violence before the first blow is struck
Domestic violence does not begin with a physical attack. It starts with a subtle loss of certainty, growing fear and the gradual takeover of control. Yet a persistent myth remains that unless “blood is shed”, there is no real problem.
15. 1. 2026
Psychology and Wellbeing
Marian Jelínek: Stop clearing the path for children; we need immense resilience
Many people associate the name Marian Jelínek primarily with ice hockey. The former coach of the Czech national ice hockey team, with whom he became a world champion, as well as HC Sparta, however, has a much broader portfolio than coaching alone.
28. 9. 2026
Press & Stories
Is ‘Gamble Responsibly’ Enough for Generation Z? NEWTON University Is Looking for Better Ways to Communicate Risk
NEWTON University will examine how Generation Z responds to warnings, limits and communication designed to encourage safer gambling behaviour.
4. 7. 2026
Insights
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
30. 6. 2026
Data, Technology and AI
How to Use AI when looking for a job
Digital tools are fundamentally changing the way companies search for candidates. ATS systems filter resumes before they ever reach a human recruiter, and LinkedIn algorithms influence who gets into recruiters’ search results in the first place.
12. 3. 2026
Press & Stories
AI in the Hands of Fraudsters: How Cyber Attacks Are Changing
Artificial intelligence is rapidly transforming the world of cybercrime. Fraudsters can now create highly convincing emails, fake messages and even deepfake calls designed to manipulate human emotions. How serious is this threat and how can we protect ourselves?
24. 10. 2025
Press & Stories
AI Improves Study Quality and Student Satisfaction, Says Czech University Research
A new study conducted across eight Czech universities, including NEWTON University, has found that using artificial intelligence not only improves study quality but also enhances overall student satisfaction. The research, led by the team from Mendel University’s Faculty of Business and Economics, focused on management students who actively use AI tools. These students report higher satisfaction with their studies and greater confidence about their future careers.
6. 6. 2025
Press & Stories
Excitement Isn’t Enough: AI Requires Strategy and Preparation
Hospodářské noviny highlight Newton University as a place where students learn that working with artificial intelligence requires not only enthusiasm but also a structured approach and practical skills.
11. 7. 2026
NEWTON People
From NEWTON to Louis Vuitton
As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.
20. 5. 2026
NEWTON People
The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON
Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.
4. 5. 2026
NEWTON People
„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.
He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
30. 4. 2026
NEWTON People
Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
28. 4. 2026
NEWTON People
Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty
International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.
23. 3. 2026
NEWTON People
Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games
Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.
30. 8. 2026
Students and Alumni
From the daily rush to mountains and the ocean: How Tenerife changes the way you see life
For most people, Tenerife means a holiday postcard: ocean views, beaches and year-round sunshine. Our student Nela sees the island through a very different lens. What does everyday life look like in a place where the pace of life has something in common with the famous Blue Zones? And why can the connections you make at university become one of the best investments you make in your life?
11. 7. 2026
NEWTON People
From NEWTON to Louis Vuitton
As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.
4. 5. 2026
NEWTON People
„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.
He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
30. 4. 2026
NEWTON People
Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
23. 3. 2026
NEWTON People
Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games
Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.
12. 1. 2026
Press & Stories
“Limits are only in our heads,” says Matěj Žák
What really drives success? In this interview, NEWTON University graduate Matěj Žák explores the idea of self-imposed limits and explains why they often exist only in our minds.
10. 7. 2026
Press & Stories
The Broader the Horizon, the Better the Marketer. Discover How Karel Novotný and Michal Pastier See the Future of the Field
Blindly following trends won't make you a market leader. In an interview for Marketing & Media, Karel Novotný (guarantor of the MBA Marketing program at Newton University) and Michal Pastier (lecturer of an exclusive annual block) reveal why artificial intelligence will never replace strategic thinking and what skills separate average marketers from the top ones.
15. 6. 2026
Press & Stories
Time for a Change? Margareta Křížová on How to Tell When Your Job Is Holding You Back
Do you ever ask yourself at work, 'Is this all there is?' Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, explains in the Glanc Talk podcast why we should listen to our bodies more and stop being afraid to step out of a comfortable but boring routine.
20. 5. 2026
NEWTON People
The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON
Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.
19. 5. 2026
Press & Stories
“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier
Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.
28. 4. 2026
NEWTON People
Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty
International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.
20. 3. 2026
Lecturers
When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight
When most people hear the word LEGO, they picture a child’s bedroom floor. During International Week at NEWTON University, however, these colourful bricks became something quite different: a powerful strategic tool.
2. 10. 2026
NUG World
How Long to Study for Finals and Exams? A Planning Guide for University Students
A month, a fortnight, or just a long weekend? We examine exam and finals preparation through the lens of cognitive science. Read how to build a realistic schedule that leads to academic success without the need for sleepless nights.
29. 9. 2026
NUG World
Running a Business While Studying: How to Build a System Where Neither Fails
How do you balance a business and a university degree? Use the Eisenhower Matrix, manage capacity, and turn university projects into real business assets.
28. 9. 2026
Press & Stories
Is ‘Gamble Responsibly’ Enough for Generation Z? NEWTON University Is Looking for Better Ways to Communicate Risk
NEWTON University will examine how Generation Z responds to warnings, limits and communication designed to encourage safer gambling behaviour.
28. 9. 2026
Press & Stories
NEWTON University Awarded €100,000 Grant to Study Safer Gambling Among Generation Z
NEWTON University has received a €100,000 grant to study safer gambling among Generation Z and will launch the research at an expert roundtable.
25. 9. 2026
NUG World
How to choose a private university
How should you choose a private university? Compare accreditation, practical experience, teaching staff, mode of study, study abroad, community, and total cost.
23. 9. 2026
Press & Stories
Roman Brauner on TV Nova: Medical Practices Must Prepare for the Cost of Digitalisation
Roman Brauner discusses the cost of digitalising medical practices and explains why businesses must be prepared for changing conditions.
26. 6. 2026
NUG World
NEWTON University Earns a Place in a Prestigious International University Ranking
NEWTON University has become the only private higher education institution in the Czech Republic to be included in the prestigious Times Higher Education (THE) Sustainability Impact Ratings 2026. According to Rector Anna Plechatá Krausová, this marks a major milestone in the University's development. “We have joined a community of universities that do more than simply declare their values. They subject their real impact on students, graduates, employees, and society to international evaluation and benchmarking.”
8. 6. 2026
NUG World
NEWTON TV: A university studio that has outgrown its original boundaries
From a small student project to a sought after production hub attracting business leaders and successful podcast creators. The story of NEWTON TV shows that state of the art technology, flexibility and a human approach are the best form of marketing. Discover how this modern facility in the heart of Prague is reshaping audiovisual production, and get inspired on the official YouTube channel or visit the NEWTON TV website.
14. 5. 2026
Insights
Loneliness at the Top Is a Relic. Why We Are Building a Centre of Excellence
Leadership does not end when you leave the office. It continues as a demanding journey toward self-awareness, where each career step increases the need for psychological resilience and integrity. The higher we go, the thinner the air becomes, and the fewer people can truly understand us without filters. At NEWTON University, in strategic partnership with the Czech Management Association (ČMA), we are challenging the long-standing myth of the untouchable leader.
11. 5. 2026
NUG World
Smart City Expo World Congress Barcelona 2025
Smart City Expo World Congress Barcelona 2025 is an annual gathering where technological vision meets the reality of human needs. This year’s edition once again confirmed something that NEWTON University has emphasized for years: the “smartness” of a city is not defined by sensors and algorithms — it is defined by values, education, and human potential.
9. 5. 2026
NUG World
Magazine nanug
Choose courage over comfort and responsibility over excuses. Stop learning about business from textbooks and start experiencing it firsthand. Discover the stories of people who are bold enough to carve their own path. In the first issue of nanug magazine, we explore why, in the age of AI, independent thinking and the courage to make decisions remain the most valuable qualities of all. Step into an ecosystem where mistakes are treated as valuable lessons and where students become equal partners to company founders.
26. 3. 2026
NUG World
NEWTON University Opens DOFE Centre: A Challenge for Students and the Public
NEWTON University has officially become an Open DOFE Centre. This means that the prestigious international award is now accessible not only to our university students but also to young people aged 13–24 from the wider community. We offer the resources, experienced mentors, and a supportive community for everyone ready to push their limits.
2. 2. 2026
NUG World
Sustainable Development Goals 2026
In today’s rapidly changing world, the role of universities and higher education institutions goes far beyond the transmission of theoretical knowledge. Modern educational institutions are becoming key drivers of societal change and carriers of values that shape a sustainable future. Within the NEWTON University Group, we respond to this challenge through active engagement in global initiatives and by adopting concrete commitments that extend well beyond standard teaching.
29. 7. 2024
NUG World
Anna Plechata Krausova: Advancing gender equality in our international journey
The Gender Equality Plan (GEP) is becoming a new part of NEWTON’s culture. It moves us towards a more global outlook and defines new approaches, ensuring a sense of safety for everyone without exception.
2. 10. 2026
NUG World
How Long to Study for Finals and Exams? A Planning Guide for University Students
A month, a fortnight, or just a long weekend? We examine exam and finals preparation through the lens of cognitive science. Read how to build a realistic schedule that leads to academic success without the need for sleepless nights.
29. 9. 2026
NUG World
Running a Business While Studying: How to Build a System Where Neither Fails
How do you balance a business and a university degree? Use the Eisenhower Matrix, manage capacity, and turn university projects into real business assets.
28. 9. 2026
Study and Education
Effective Methods of Time Planning and Organisation: Mastering Time Management at University for Maximum Productivity
Constantly battling deadlines and feeling overwhelmed? Explore proven planning and prioritisation frameworks that allow you to excel academically while safeguarding your mental wellbeing.
25. 9. 2026
NUG World
How to choose a private university
How should you choose a private university? Compare accreditation, practical experience, teaching staff, mode of study, study abroad, community, and total cost.
17. 9. 2026
NUG World
Where to study in Brno? 9 places recommended by NEWTON University students
Looking for peace and quiet for your finals or speciality coffee whilst writing your essays? Discover the 9 best study spots and cafes in Brno through the eyes of NEWTON University students.
3. 9. 2026
NUG World
Behind Every Evening Event Are Weeks of Work
From Welcome Party to NEON Party: discover how NEWTON University's NEAT team organises student events and gains hands-on experience in event management and leadership.
5. 6. 2026
NUG World
Business Leadership Students Designed a Strategy for NEWTON University in Just 24 Hours
Twenty-four hours. One real business challenge. Zero room for hesitation. What happens when students are given an incomplete brief, limited resources, and just one day to deliver a solution that must stand up to scrutiny from experienced investors and business leaders?
16. 4. 2026
NUG World
From Smart Cities to a Smart Society: A New Perspective on Digital Transformation
Imagine a city that responds to your needs before you even realise them. Transport that adapts in real-time. Education that learns along with you. Does it sound like science fiction? Not quite. This was precisely the future discussed at the 13th EAI Mobility, IoT and Smart Cities 2026 conference – one of the major global platforms bridging the gap between technology, business, and society.
1. 4. 2026
NUG World
Business Beyond Tomorrow: NEWTON Redefines the Future of International Education
Prague became the epicentre of innovation for a week. International Week is far more than just an academic conference; it acts as an incubator for ideas that shape the European Forum of Entrepreneurship (EFE). From psychological safety in classrooms to the creation of pan-European university alliances, NEWTON is proving to be a leader that doesn’t just wait for a 'better tomorrow' but actively builds it.
23. 3. 2026
NUG World
NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft
Student housing, iris photography, mental wellness, and a return to craftsmanship. The NEWTON University Pop-Up Market demonstrates how today’s young entrepreneurs combine meaningful ideas, sustainability, and creativity with practical execution.
20. 3. 2026
Lecturers
When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight
When most people hear the word LEGO, they picture a child’s bedroom floor. During International Week at NEWTON University, however, these colourful bricks became something quite different: a powerful strategic tool.
17. 3. 2026
Psychology and Wellbeing
Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results
NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.
29. 7. 2026
NUG World
A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School
Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.
27. 7. 2026
NUG World
What Sting University College Offers: Study Options, Work Experience and Scholarships
Sting offers Bachelor’s degree programmes in both full-time and part-time formats, with direct links to paid work experience through the “100% Scholarship = 100% Career” programme. Full-time students can receive a merit-based scholarship of up to CZK 24,950 per academic year, as well as enhanced support through the PREMIUM Care programme.
24. 7. 2026
Insights
Studying While Working: How to Legally Optimize Taxes and Education Costs
Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.
4. 7. 2026
Insights
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
2. 7. 2026
Insights
Auditor vs. tax advisor: Which career will bring you higher income and better prospects?
Choosing between a career as an auditor and a tax advisor is one of the most important decisions students of economics-related fields can make. Both professions offer above-average financial compensation, high professional prestige, and wide career growth opportunities. At the same time, however, they are associated with demanding professional examinations, high requirements for expert knowledge, and periods of intense workload.
12. 12. 2025
NUG World
Taxathlon 2025: The Final Showed That Accounting Is a Field Full of Emotions, Strategy and Stories
Stereotypical images of accountants quietly tapping away at their computers were definitively shattered by the first edition of the Taxathlon Challenge. This high-energy competition, running from October to November 2025, revealed accounting as the brain behind successful business. The final held at the Prague Congress Centre confirmed that where others see only columns of numbers, future experts uncover real stories and strategic challenges.
