You will gain knowledge of global business combined with marketing and apply it directly in practice
Do you want to effectively connect business and marketing?
Marketing today is no longer just about creativity – it’s also about understanding global markets, consumers, and current trends. The professional specialization Global Business and Management with a focus on Marketing combines strategic management and business knowledge with practical marketing skills.
It prepares you for work in an international environment, where it is crucial to react quickly, create effective campaigns, and manage a brand.
This unique specialization is available exclusively at NEWTON University Bratislava.
You will learn to develop strategies and manage brands in international markets
Originally, I wanted to study Innovative Entrepreneurship at ČZU. I was looking for a programme with plenty of practical experience, where I could actually create something during my studies. Luckily, things didn’t work out at ČZU, and on a friend’s recommendation, I chose NEWTON instead. He convinced me with the amazing approach of the lecturers, who are not afraid to say things as they really are. At the same time, I didn’t spend that much time at school, as I was often at training sessions or various events where I tried to gain some know-how. That’s exactly what makes NEWTON outstanding. Besides gaining a lot of practical knowledge, you also have plenty of time you can use effectively.
Cedrik Březnovský
Student at NEWTON University – Global Business and Management
Choosing a college played a very important role in my life. I now consider my decision to be my good fortune. In short, I believed in this school. And I feel that it helped me believe in myself and gave me the space to work hard on my values and personal development. My driving force has always been inspiration, and I got plenty of that at NU.
Bc. Nela Mačáková
NEWTON University alumna, Recruitment Team Leader - Retail Notino Partner
For my all-round development, and with a clear vision of where I wanted to go and what I wanted to do in the future, I made a very important decision: I chose NEWTON for my university studies. To this day, I consider it one of the best decisions I’ve ever made.
Vít Haratek
NEWTON University alumnus, A designer, hacker and creative listed in Forbes 30under30.
Practical informations
Study information
| Typ of study | Bachelor’s (Bc.) |
| Standard duration | 3 years |
| Languages | Czech |
| Mode of study | On-campus Online |
Study options
Global Business and Management with a focus on Marketing is available in both on-campus and online study formats.
With any programme, you can choose the NEWTON Premium option, giving you maximum support for your personal, academic and professional growth.
Study in English
This professional specialisation is also available in English within the Global Business and Management (GBM) programme.
Global Business and Management
Would you like to improve your English first? Take advantage of a study option that combines language preparation with subject-specific courses.
Tuition Fees
General studies in Business and Management.
| Study in Prague and Brno | 29 950 CZK /semester |
| Study in Bratislava | approx. 1 200€ /semester |
Once the fee is paid, you can access student benefits even before your studies officially begin.
NEWTON Premium
NEWTON Premium is designed for students who want to get the very most out of their studies. It offers a wide range of benefits not available in standard programmes.
Applications
We accept applications until the end of September. After this date, applications are assessed individually based on the available capacity of each specialization.
What your studies look like
The programme lasts 6 semesters and includes a compulsory internship. From the summer semester of the 2nd year, there is less classroom teaching as students focus on their placements, and in the 3rd year on writing their final thesis and preparing for the state final examinations.
The programme can also be completed in a blended format, delivered over 6 selected weekends per semester in Prague, Brno and Bratislava. This flexible mode of study preserves the full curriculum, and attendance at individual sessions is not a requirement for academic success. The teaching also reflects specific corporate and professional needs from practice.
What you’ll learn
With the support of experienced professionals, you will gain the knowledge and skills needed to work in international companies, marketing agencies, or to grow your own business.
Global Business and Management with a focus on Marketing provides a solid theoretical and practical foundation for a successful career in marketing and related fields.
You will learn:
- Develop skills in marketing strategy and team leadership
- Learn how to plan and deliver marketing campaigns in an international environment
- Prepare for a career in global marketing, digital marketing or brand management
Career opportunities
- Marketing Consultant for International Companies
- Project Manager for Marketing Campaigns
- Business Development Manager with a focus on Marketing
- Opportunities in Start-ups or Multinational Corporations
- International Marketing Manager
- …and many more
Master’s studies
Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.
Choose the specialization that best matches your career goals:
- Economics and Sustainable Management
- Financial Management of a Company
- Modern Business
- Psychology in Management
- Human Resource Management
- Marketing
- Facility management
- Accounting and Taxes
- Business in Tourism
At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.
In my year, those who proactively made use of everything Newton offers left with thriving businesses, valuable contacts, internships, and mentoring. Those who studied passively left with just a diploma.
Bc. Libor Hoření
Alumnus of NEWTON University - Management with Psychology, founder of TopRecepty.cz, DobroKáva, TopPotraviny.cz, and Nesnězeno
