Marketing :: NEWTON university

Get ready for a successful career in marketing

Do you want to break through in marketing and get ahead of the competition? At NEWTON University, you will gain the skills that will take you further.

Learn from experts who work in marketing every day. From brand building to digital campaigns. Choose the area you enjoy and master the world of marketing communication.

Build brands that people love, from the initial idea to the lovebrand

Become an expert in digital trends. Keep pace with the online world, master data and networks, and create successful campaigns

I chose this field because it combines creativity with practical skills – and that’s exactly what I enjoy. NEWTON attracted me not only with its study programmes but also with its individual approach and recommendations from friends. And I don’t regret it – I’m learning from professionals in practice, and it truly makes sense to me. Thanks to the flexible timetable, I can also manage my job. At the moment, I work in HR, but I would like to move into marketing soon, because that’s where I see my future. In my free time, I enjoy working out and deepening my knowledge – I’m currently attending a course at Ogilvy, one of the biggest marketing agencies. They select only 10 students for the course, and I’m proud to be one of them.

Viktorie Macháčková

Student at NEWTON University - Marketing and Brand Management

Choose your professional focus

Marketing a Brand Management

Think about brands in context. Learn to work with how a brand is perceived, what it communicates, and why people trust it or don’t.

Digital Marketing

Master the key tools of digital marketing and learn to create campaigns that engage and deliver results.

The best place to start a career in marketing

Tell a story people will remember

You’ll learn to create content that gives a brand personality and direction. You’ll discover the principles of storytelling and master writing, visuals, and videos that work across platforms and engage the right audience.

Look at the world through the customer’s eyes

You’ll discover how people think, what influences them, and why they decide to buy. You’ll learn to design a customer journey that is pleasant, meaningful, and leads to results.

Marketing drives our world – it is everywhere around us. You cannot survive a single day (in civilisation) without being targeted by thousands of advertising messages. More than ever before, it is useful to understand marketing, whether as a consumer or, of course, as a company or brand. Because standing out in today’s era of hyper-offers is… an adventure!

Karel Novotný

Marketing consultant and strategist, head of the NEWTON Business Accelerator in Brno

Open Days

Leading experts by your side

Mgr. Dominika Špirk, DiS.

Lecturer in HR and Marketing

Ing. Denis Drexler, Ph.D.

Lecturer in Marketing

Mgr. Markéta Paulínová

HR marketing lecturer and freelance coach

Develop your potential already during your studies

International Experience

The Erasmus+ Programme and other international opportunities allow you to study and work in a global environment.

group of students and hobio presentations

Launch your project while you're still at university

With the support of the NEWTON Business Accelerator, you can turn your ideas into a thriving business.

Become part of the events team

NEAT is made up of students who aren't afraid to get involved. They help organize workshops, conferences, and even parties.

Většina absolventů si uvědomí sílu kontaktů až po škole. Vy to zažijete už během studia. NEWTON pořádá networkingové akce, večírky i workshopy. Spojíte se s lidmi, kteří vás budou provázet celou kariéru.

Most graduates realise the value of networking only after leaving university. At NEWTON, you start building those connections while you study. Networking events, socials, workshops. It is not just about the programme, it is about people – classmates, alumni, lecturers and mentors who will become part of your professional journey. The connections you gain here will stay with you long after graduation. They will grow alongside you. And that is the difference between a school where you collect credits and a university where you build your career.

Marketing

Get ready for a successful career in marketing

Viktorie Macháčková

Choose your professional focus

Marketing a Brand Management

Digital Marketing

The best place to start a career in marketing

Tell a story people will remember

Look at the world through the customer’s eyes

Karel Novotný

Leading experts by your side

Mgr. Dominika Špirk, DiS.

Ing. Denis Drexler, Ph.D.

Mgr. Markéta Paulínová

Develop your potential already during your studies

International Experience

Launch your project while you're still at university

Become part of the events team

Většina absolventů si uvědomí sílu kontaktů až po škole. Vy to zažijete už během studia. NEWTON pořádá networkingové akce, večírky i workshopy. Spojíte se s lidmi, kteří vás budou provázet celou kariéru.

Kateřina Rybníčková

Kateřina Rybníčková

Kateřina Rybníčková