Create digital content that truly engages and drives results
Want to master the art of digital marketing?
Professional focus Digital marketing emphasizes the ability to create effective media campaigns that combine strategy with creativity. You will learn how to identify target groups, choose appropriate communication channels, and tailor content to resonate with customers.
You will understand the principles of marketing communication, from social networks to emailing to influencer marketing. This will enable you to design and implement campaigns that not only appeal to your audience, but also deliver concrete results in the form of improved brand visibility, increased sales, and long-term customer loyalty.
Reach the right audience at the right time through social media
I chose NEWTON mainly because of its approach. I work in marketing, both for companies and independently, and I wanted to continue in this field and improve myself. Other schools would not have given me so much space for self-realisation. NEWTON has mainly given me valuable contacts and introduced me to people whose life priorities are similar to mine.
Štěpán Jakubec
NEWTON University student - Digital Marketing
Choosing a college played a very important role in my life. I now consider my decision to be my good fortune. In short, I believed in this school. And I feel that it helped me believe in myself and gave me the space to work hard on my values and personal development. My driving force has always been inspiration, and I got plenty of that at NU.
Bc. Nela Mačáková
NEWTON University alumna, Recruitment Team Leader - Retail Notino Partner
For me, NEWTON isn’t just an educational institution – it’s a lifestyle. Thanks to the lecturers, the environment and my classmates, I was able to grow personally at the speed of an F1 cockpit.
Juraj Giacko
Director of Digital Growth, CEO VITAR Sport
Practical informations
Study information
| Type of study | Bachelor’s (Bc.) |
| Study programme | Economics and Management |
| Specialization | Marketing |
| Standard length of study | 3 years |
| Languages | čeština |
| Form of study | On-campus, Combined |
| Study locations | Praha, Brno |
Study options
You can study digital marketing in both full-time and part-time formats.
In addition, you can choose NEWTON Premium for each course, which will give you maximum support for your personal, academic, and professional growth.
Tuition Fees
Extended study program in Economics and Management with the option to specialize in business, management, marketing, and HR.
| Study in Prague and Brno | 69 900 Kč/ academic year |
| Study in Bratislava | approx. 1 438€ /semester |
Upon signing the contract and paying the 10 % reservation fee, you become eligible to enjoy student benefits even before the official start of your studies.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits you won’t find in regular programs.
Applications
We accept applications until the end of September. After this date, applications are assessed individually based on the available capacity of each specialization.
What your studies look like
The programme lasts 6 semesters and includes a compulsory internship. From the summer semester of the 2nd year, there is less classroom teaching as students focus on their placements, and in the 3rd year on writing their final thesis and preparing for the state final examinations.
The programme can also be completed in a blended format, delivered over 6 selected weekends per semester in Prague, Brno and Bratislava. This flexible mode of study preserves the full curriculum, and attendance at individual sessions is not a requirement for academic success. The teaching also reflects specific corporate and professional needs from practice.
What you’ll learn
The Digital Marketing programme gives you a strong foundation in how to think, create, and manage marketing in the online world – from SEO and performance campaigns to content, social media, and data analysis.
You will learn to choose the right channels, reach the right people, and use tools that turn campaigns into measurable results rather than just items in a budget. You will master digital project management, analytics, and how to keep pace with the fast-changing marketing landscape.
You will learn, for example:
- How to design a strategy and run campaigns from brief to evaluation
- How to create content that people want to read, share, and respond to
- How to interpret data and identify what truly works
- How to make decisions based on data, not assumptions
Career opportunities
- Digital Marketing Specialist
- Social Media Manager
- Content Marketing Specialist
- Digital Media Planner
- E-commerce Manager
- And many more
Master’s studies
Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.
Choose the specialization that best matches your career goals:
- Economics and Sustainable Management
- Financial Management of a Company
- Modern Business
- Psychology in Management
- Human Resource Management
- Marketing
- Facility management
- Accounting and Taxes
- Business in Tourism
At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.
Marketing drives our world – it is everywhere around us. You cannot survive a single day (in civilisation) without being targeted by thousands of advertising messages. More than ever before, it is useful to understand marketing, whether as a consumer or, of course, as a company or brand. Because standing out in today’s era of hyper-offers is… an adventure!
Karel Novotný
Marketing consultant and strategist, head of the NEWTON Business Accelerator in Brno
Study programme
1. Ročník
| 1. Semestr | 2. Semestr |
|
|
|
|
|
|
|
|
|
|
|
|
|
2. Ročník
| 3. Semestr | 4. Semestr |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3. Ročník
| 5. Semestr | 6. Semestr |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
