Learn to recognise a great brand before bad marketing destroys it
Do you want to lead brands that people truly follow and trust?
By studying Marketing and Brand Management, you will understand how a brand is created, how it earns trust, and why some endure even in challenging times. This specialisation is designed for those who want to practise marketing differently – and better – than most. You will master campaign planning, communication management, and the creation of ideas that truly resonate. Through real projects and industry experts, you will see how branding and marketing work in the real world, not just in textbooks.
You will discover what truly works, what is just noise, and how to create campaigns that people genuinely remember
I chose this field because it combines creativity with practical skills – and that’s exactly what I enjoy. NEWTON attracted me not only with its study programmes but also with its individual approach and recommendations from friends. And I don’t regret it – I’m learning from professionals in practice, and it truly makes sense to me. Thanks to the flexible timetable, I can also manage my job. At the moment, I work in HR, but I would like to move into marketing soon, because that’s where I see my future. In my free time, I enjoy working out and deepening my knowledge – I’m currently attending a course at Ogilvy, one of the biggest marketing agencies. They select only 10 students for the course, and I’m proud to be one of them.
Viktorie Macháčková
Student at NEWTON University - Marketing and Brand Management
Practical information
Study information
| Type of study | Bachelor’s (Bc.) |
| Study programme | Economics and Management |
| Specialization | Marketing |
| Standard length of study | 3 years |
| Languages | čeština |
| Form of study | On-campus, Combined |
| Study locations | Praha, Brno |
Study options
Professional focus Marketing and Brand Management is part of the Bachelor’s degree programme Economics and Management and falls under the Marketing specialization. It focuses on developing marketing strategies, brand management, and marketing communication. The programme can be studied on-campus or in a blended format.
In addition, you can choose NEWTON Premium, which provides you with maximum support for your personal, academic, and professional development.
Tuition Fees
Extended study program in Economics and Management with the option to specialize in business, management, marketing, and HR.
| Study in Prague and Brno | 34 950 CZK/semester |
| Study in Bratislava | approx. 1 438 EUR/semester |
Upon signing the contract and paying the 10 % reservation fee, you become eligible to enjoy student benefits even before the official start of your studies.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits you won’t find in regular programs.
Applications
We accept applications until the end of September. After this date, applications are assessed individually based on the available capacity of each specialization.
What your studies look like
The programme lasts 6 semesters and includes a compulsory internship. From the summer semester of the 2nd year, there is less classroom teaching as students focus on their placements, and in the 3rd year on writing their final thesis and preparing for the state final examinations.
The programme can also be completed in a blended format, delivered over 6 selected weekends per semester in Prague, Brno and Bratislava. This flexible mode of study preserves the full curriculum, and attendance at individual sessions is not a requirement for academic success. The teaching also reflects specific corporate and professional needs from practice.
What you’ll learn
Marketing and Brand Management are essential for business growth and the development of your own projects. With the guidance of experienced professionals, you will gain knowledge of strategies, brand management, and the skills required for confident decision-making in today’s dynamic business environment.
You will learn, for example:
- Master the fundamentals of marketing and brand building
- Gain an overview of company management from both marketing and financial perspectives
- Understand the principles of project and systems management and learn how to apply them in practice
- Create campaigns that truly work and capture attention
- Master the essentials of effective marketing communication
Career opportunities
- Marketing Manager
- Brand Manager
- Product Manager
- Copywriter
- And many more
Master’s studies
Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.
Choose the specialization that best matches your career goals:
- Economics and Sustainable Management
- Financial Management of a Company
- Modern Business
- Psychology in Management
- Human Resource Management
- Marketing
- Facility management
- Accounting and Taxes
- Business in Tourism
At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.
Having a brand is one thing. Knowing how to manage it, develop it and, above all, direct it so that it meets the needs of your business is another. We will guide you through the many facets of the world of branding, but most importantly, we will finally teach you to understand it the right way. You will try everything out in practice and if you already have a business, you can look forward to a consultation and polishing your brand!
Karel Novotný
Marketing consultant and strategist, head of the NEWTON Business Accelerator in Brno
Study plan
1. ročník
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3. ročník
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