Barcelona Ride: How a Czech duo conquered the European marketing

Lukáš Novák and Ondřej Vošmera, students of NEWTON University, succeeded at the ADC*E Greatness Challenge. With no sponsor and no budget, just their passion and expertise, they created a campaign rooted in authenticity and boldness that represented Czech creativity at its best. 

“It was a total blast of creativity that slapped us in the face,” says Lukáš. 

“We were the youngest ones there, but that gave us an edge. We had a different perspective on topics like AI and innovation,” adds Ondřej.