Digital Marketing

Digital Marketing

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Výhody - bakalářské studium.

Experienced professionals from the field will guide you every step of the way. They’ll help you grow both professionally and personally – and prepare you for the real world of business

Výhody - bakalářské studium 2

During your studies, you’ll build connections with classmates, lecturers, and industry expertsYou’ll develop a network that supports you throughout your entire career

Značky

Karel Novotný
He has been active in marketing and advertising for over 20 years – currently working mainly as a lecturer and advisor. For him, NEWTON is a place where experienced professionals and newcomers meet, which he sees as a valuable experience for everyone involved.

Karel Novotný

Marketing expert, founder of Brand Family, lecturer in marketing

Praktické informace

Study information ING

Study information

Type of Study
Follow-up Master’s degree (Ing.)
Standard Duration
2 years
Languages
Czech
Mode of Study
full-time
combined
Admission process

Admission process

Applications for admission are accepted until the end of September. After this deadline, applications are considered individually based on the availability of places in each specialization.

Admission process

Study process

Study process

The first year focuses on expanding and deepening knowledge and skills. In the second year, there are fewer classes, allowing you to concentrate on writing your final thesis. The entire program lasts four semesters and concludes with the defense of the final thesis and a state final exam.

The part-time program takes place in six weekend blocks per semester in Prague, Brno, or Bratislava.

Download the part-time study schedule

Download the part-time study schedule

Study plan

Study plan

This specialization connects entrepreneurship, strategy, and leadership. It prepares you to successfully manage companies and teams, and teaches you how to think and decide like a leader.

The program is built on real-world case studies and modern tools that are reshaping the way business is done today. You will not only learn to plan strategies, but also to identify new opportunities and lead people toward performance and innovation.

  • Lead and grow your own company or entrepreneurial project.
  • Plan strategies and make decisions in fast-changing environments.
  • Identify business opportunities and work with investment potential.
  • Use modern technologies and tools for business management.
  • Build a brand and lead your team toward both performance and innovation.

Study plan

Školné - Ekonomika a management - BC

Tuition Fees

General studies in Business and Management.

Study in Prague and Brno
29 950 CZK /semester
Study in Bratislava
approx. 1 200€ /semester

Once the fee is paid, you can access student benefits even before your studies officially begin.

Apply now

NEWTON Premium

NEWTON Premium is designed for students who want to get the very most out of their studies. It offers a wide range of benefits not available in standard programmes.

Upgrade your study

Navazující studium -BC

Master’s studies

Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.

Choose the specialization that best matches your career goals:

  • Economics and Sustainable Management
  • Financial Management of a Company
  • Modern Business
  • Psychology in Management
  • Human Resource Management
  • Marketing
  • Facility management
  • Accounting and Taxes
  • Business in Tourism

 Master’s Studies

At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.

NEWTON Premium

NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.

Upgrade your studies