Ing. Lukáš Cikánek

Lukáš is the General Manager & Client Strategy Director at Pickerly, a full service digital agency. He has more than 10 years of experience in marketing, working across corporate, agency and start up environments. His expertise spans the full spectrum of digital marketing from strategy and performance campaigns to brand building, analytics and automation. He believes a brand is not a logo, but the perception people form when they experience your product or service. At the NEWTON Business Accelerator, he helps students understand that marketing is not “something you add at the end” but part of the very DNA of their business. His mentoring is focused on practical advice, actionable steps and long term brand thinking. Whether you are unsure where to begin or already far along and just need a push forward, Lukáš is the person to turn to.