Develop services that align with modern travel trends
Do you want to step into the world of tourism and build a successful career in it?
Business in tourism prepares you to lead companies operating in one of the fastest-changing industries. You’ll gain knowledge in law, marketing, logistics, and finance, and learn how to combine them into an effective strategy. With a practical focus and an emphasis on current trends and innovations, you’ll be able to manage and grow businesses that thrive both domestically and globally.
Learn how to create unforgettable experiences for clients
NEWTON taught me how to assess and manage risks. I also learned to go straight to the root of problems instead of just treating symptoms. But the greatest benefit is the social network NEWTON provides. Years after graduation, all of my former classmates are running businesses – and our collaborations are thriving.
Mgr. Albert Fikáček
Alumnus of NEWTON University - Economics and Management, founder of Expedition Club, adventurer, international transport operator Gepard Express and energy analyst
Praktické informace
Study information
| Type of Study | Follow-up Master’s degree (Ing.) |
| Standard Duration | 2 years |
| Languages | Czech |
| Mode of Study | full-time combined |
Study options
Business in Tourism can be studied in both full-time and blended formats.
Additionally, you can choose NEWTON Premium with any program, providing maximum support for your personal, academic, and professional growth.
Tuition Fees
The programme is part of the field of Economics and Management, with the option of a professional specialisation.
| Study in Prague and Brno | 29 950 CZK/semester |
| Study in Bratislava | approx. 1500 €/semester |
Once the fee is paid, you can access student benefits even before your studies officially begin.
Program Premium
NEWTON Premium is designed for students who want to get the very most out of their studies. It offers a wide range of benefits not available in standard programmes.
Flexible Tuition Payment Options
We offer the option to split your tuition into convenient instalments:
- 2 instalments – 50% at enrolment, 50% midway through
- 4 instalments – 4 equal payments (2 during the first term, 2 during the second term)
Admission process
Applications for admission are accepted until the end of September. After this deadline, applications are considered individually based on the availability of places in each specialization.
Study process
The first year focuses on expanding and deepening knowledge and skills. In the second year, there are fewer classes, allowing you to concentrate on writing your final thesis. The entire program lasts four semesters and concludes with the defense of the final thesis and a state final exam.
The part-time program takes place in six weekend blocks per semester in Prague, Brno, or Bratislava.
Download the part-time study schedule
Study Plan
You will gain knowledge of management, law, and business in the context of tourism. You will understand the specifics of a market shaped by cultural, geographical, and political factors and develop the ability to create strategies that work in practice.
The program also emphasizes modern technologies, digitalization, and sustainability. It will prepare you for effective business management in tourism, destination management, and creating memorable customer experiences.
You will learn to:
- Effectively manage companies in the tourism sector
- Navigate the legal and regulatory frameworks of the industry
- Develop marketing strategies focused on destinations, tourism services, and customer needs
- Apply modern tools to enhance customer experience
- Implement principles of sustainability and responsible business
Career opportunities for graduates
- Travel Agency Owner
- Hotel Manager
- Tourism Consultant
- Sustainable Tourism Specialist
Do you dream of turning your work into a passion? If you enjoy discovering new opportunities, love to travel, and want to improve tourism services, join us and study the Tourism Entrepreneurship program. Our experts will guide you through hospitality, MICE management, and destination management. You’ll learn to analyze the market and demand, work with innovative tools, and develop a real business plan.
doc. Ing. Ida Rašovská, Ph.D.
Lecturer in Tourism Management
