You will learn to build brands that captivate and turn creative ideas into successful campaigns
Do you want to create brands and campaigns that truly make an impact?
The Marketing specialization is designed for those who want to take their knowledge and experience to the next level. The program dives deep into modern communication, customer-centric thinking, and strategic brand building.
You will learn how to connect advanced strategic planning with digital tools, analytics, and creativity—whether you aim to lead agency teams, corporate marketing departments, or develop your own business. You’ll gain a detailed understanding of the latest marketing trends, acquire the skills to design complex strategies, and master project management that combines data, content, and digital campaigns.
Gain knowledge and hands-on experience in creating marketing strategies, communication, and working with modern digital tools
From the very beginning, I felt great at NU. I knew this environment was the right place for me. At NEWTON, I rediscovered my strengths and self-confidence, and I am appreciated for every part of what makes me different. For example, my creativity—since I have just published my first book, and NEWTON has been a key bridge to reaching my first readers.
Anežka Vaňková
Student at NEWTON University - Marketing
Praktical information
Study information
| Type of Study | Follow-up Master’s degree (Ing.) |
| Standard Duration | 2 years |
| Languages | Czech |
| Mode of Study | full-time combined |
Study options
Marketing can be studied in both full-time and blended formats.
Additionally, you can choose NEWTON Premium with any program, providing maximum support for your personal, academic, and professional growth.
Tuition Fees
The programme is part of the field of Economics and Management, with the option of a professional specialisation.
| Study in Prague and Brno | 29 950 CZK/semester |
| Study in Bratislava | approx. 1500 €/semester |
Once the fee is paid, you can access student benefits even before your studies officially begin.
Program Premium
NEWTON Premium is designed for students who want to get the very most out of their studies. It offers a wide range of benefits not available in standard programmes.
Flexible Tuition Payment Options
We offer the option to split your tuition into convenient instalments:
- 2 instalments – 50% at enrolment, 50% midway through
- 4 instalments – 4 equal payments (2 during the first term, 2 during the second term)
Admission process
Applications for admission are accepted until the end of September. After this deadline, applications are considered individually based on the availability of places in each specialization.
Study process
The first year focuses on expanding and deepening knowledge and skills. In the second year, there are fewer classes, allowing you to concentrate on writing your final thesis. The entire program lasts four semesters and concludes with the defense of the final thesis and a state final exam.
The part-time program takes place in six weekend blocks per semester in Prague, Brno, or Bratislava.
Download the part-time study schedule
Study Plan
During your studies, you will develop strategic, creative, and technical skills. You will be prepared to integrate sustainability, responsibility, and long-term customer relationship principles into marketing.
You will gain hands-on experience in creating campaigns and working on real-world case studies.
You will learn to:
- Develop and implement marketing strategies to grow a brand
- Work with market data, customer behavior, and segmentation
- Optimize personnel processes focused on team development, motivation, and performance
- Build a brand that resonates with customers
- Integrate CSR, ethics, and sustainability principles into marketing
Career opportunities for graduates
- Marketing Manager
- PR and Communication Specialist
- Content Creator / Social Media Manager
- Owner of a Marketing Agency
Marketing drives our world – it is everywhere around us. You cannot survive a single day (in civilisation) without being targeted by thousands of advertising messages. More than ever before, it is useful to understand marketing, whether as a consumer or, of course, as a company or brand. Because standing out in today’s era of hyper-offers is… an adventure!
Karel Novotný
Marketing consultant and strategist, head of the NEWTON Business Accelerator in Brno
Marketing is like a first date – it’s all about listening and creating value for both sides. If you only talk about yourself, there won’t be a second date. Building a long-term relationship is the key to success.
Ing. Ludmila Hruban, Ph.D., MSc.
Academic Director of the Centre for International Programmes and the Centre for Languages at NEWTON University
