NBA: BRAND JE MRKEV :: NEWTON university

When

5 p.m. 2. april 2026

Where

Personally
NEWTON University Prague, Classroom 3

For who

NBA members

Facebook event

Here

You’ll learn what a brand and marketing really are!

Together, we will demystify the popular yet often overcomplicated discipline of brand building. What is a brand, really? Can it actually be built? And how should you work with your own brand? We’ll explain everything clearly and with perspective – and we’ll also put it into practice.

If there are any brave volunteers willing to offer their own brands as guinea pigs, Karel will demonstrate everything on them in a straightforward and practical way. And yes, it might hurt a little (as always) – but it will be done with honesty, humor, and care.

FREE OF CHARGE Registration is required for the event.

Registration

The workshop will be led by Karel Novotný, an experienced marketer and practitioner who helps companies build strong and effective brands. In his work, he combines strategic thinking with direct, open feedback and a strong focus on real results.

During the session, you will immediately put everything into practice. You will gain concrete inspiration and practical recommendations that you can apply right away in your own projects or companies.

You can look forward to open discussion, hands-on exercises, and a good dose of perspective and humor. The workshop will be not only insightful but also enjoyable – and we believe you’ll truly have a great time.

And don’t worry, the carrot will make an appearance too… Stay tuned!

24 2 Tuesday

NBA: BRAND JE MRKEV

You’ll learn what a brand and marketing really are!

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