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Ing. et Ing. Pavel Semerád, Ph.D., MBA

Daně a účetnictví

I connect accounting and taxation with the economic challenges of the future.

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Pavel Semerád is an academic and expert in accounting and taxation whose work spans traditional economic issues as well as emerging topics at the intersection of economics, technology and society. He teaches Management Accounting and Controlling and serves as an examiner for state final examinations. He is also Vice-Chancellor for Educational Affairs and Head of the Bachelor’s Programme at Sting.

His research explores topics ranging from tax fraud and the taxation of robot labour to taxes on sugar-sweetened beverages and the economics of space mining. He regularly presents his research at academic conferences and has published dozens of scholarly articles and papers.

Pavel is also passionate about supporting students and sharing practical insights into university life. Since 2017, he has been writing and podcasting about higher education through his blog and podcast O studiu na vysoké škole. He is a strong media expert on the future of taxation and the economy, how technology is reshaping the labour market, the taxation of robots and AI, the economics of the space industry, and the future of higher education.

Kontaktní údaje
pro média a novináře

Moje články

Echo24 highlights NEWTON University’s partnership with the Summer Entrepreneurship Camp
25. 8. 2026 Press & Stories

Echo24 highlights NEWTON University’s partnership with the Summer Entrepreneurship Camp

What do teenagers from children’s homes, the Baťa principles and our students have in common? They all came together at the 11th Summer Entrepreneurship Camp (LPK). As the camp’s proud main programme partner, we had the opportunity to show that resilience is not something you are simply born with. It is a mindset and a skill that can be developed.
 Universities prepare for a new wave of students. Anna Plechatá Krausová comments on the situation
19. 8. 2026 Press & Stories

Universities prepare for a new wave of students. Anna Plechatá Krausová comments on the situation

Larger cohorts are now moving from secondary schools to universities. After years of intense competition for places at secondary schools, higher education is facing a new challenge: growing demand for university places. Anna Plechatá Krausová, Rector of NEWTON University, told TV Nova that private universities can respond to this growing demand more quickly thanks to their greater flexibility.
 Could scrapping the ninth grade save billions? Jan Boubín comments on the proposal
17. 8. 2026 Press & Stories

Could scrapping the ninth grade save billions? Jan Boubín comments on the proposal

Abolishing the ninth grade could save the Czech state budget tens of billions of Czech crowns, according to some estimates. But Jan Boubín, an economist at NEWTON University, warns that the maths is not quite that straightforward. While spending on primary schools would fall, costs at secondary schools would rise significantly.
The End of the 'Sweet Poison' in Czechia? NEWTON University Experts Reveal a Smarter Way to Tax Sugary Drinks
1. 8. 2026 Press & Stories

The End of the 'Sweet Poison' in Czechia? NEWTON University Experts Reveal a Smarter Way to Tax Sugary Drinks

The debate over taxing soft drinks and other sugary drinks has returned to the spotlight in Czechia. But simply raising prices across the board is unlikely to deliver the desired results. Experience from across Europe shows that success comes down to a well-designed tax system. Experts from NEWTON University analysed policies in seven European countries and propose a progressive three-tier model for the Czech Republic. Find out why the UK has been successful in tackling obesity, where Hungary's approach fell short, and what a new tax system could look like in Czechia.
What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently
16. 7. 2026 Press & Stories

What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently

How often do we quietly accept situations in our personal or professional lives that hold us back? In this candid interview, Jana Merunková explains why tolerating our own and others' shortcomings can become one of the greatest barriers to success, and how the courage to make a change begins with setting clear boundaries.
 Beyond Memorising Theory: Discover How NEWTON University Teaches to the Highest International Standards
15. 7. 2026 Press & Stories

Beyond Memorising Theory: Discover How NEWTON University Teaches to the Highest International Standards

A university degree alone is no longer enough to succeed. Today's employers are looking for practical skills, critical thinking and an international outlook. Discover how NEWTON University prepares the next generation of leaders through a modern, hands-on approach to learning.
Studying While Working: How to Legally Optimize Taxes and Education Costs
24. 7. 2026 Insights

Studying While Working: How to Legally Optimize Taxes and Education Costs

Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
4. 7. 2026 Insights

Controlling in the age of AI: why Excel alone is no longer enough and what to learn next

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
Auditor vs. tax advisor: Which career will bring you higher income and better prospects?
2. 7. 2026 Insights

Auditor vs. tax advisor: Which career will bring you higher income and better prospects?

Choosing between a career as an auditor and a tax advisor is one of the most important decisions students of economics-related fields can make. Both professions offer above-average financial compensation, high professional prestige, and wide career growth opportunities. At the same time, however, they are associated with demanding professional examinations, high requirements for expert knowledge, and periods of intense workload.
Generation Z in the labour market: Why traditional approaches are failing
1. 7. 2026 Insights

Generation Z in the labour market: Why traditional approaches are failing

Generation Z is changing the way people think about work, performance, and the relationship with employers. It brings a different pace, different boundaries, and different expectations into the workplace than managers are used to. This is not a generational trend or a short-lived shift, but a structural change that is already starting to affect team dynamics, performance, and workforce stability across organizations.
 Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries
29. 6. 2026 Insights

Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries

A strong leader can inspire a team, while a toxic boss can gradually break it up. The difference between a visionary and a manipulative manager is often not obvious at first glance.
If You Can't Lead People, Innovation Won't Save You
9. 6. 2026 Insights

If You Can't Lead People, Innovation Won't Save You

You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?
Could scrapping the ninth grade save billions? Jan Boubín comments on the proposal
17. 8. 2026 Press & Stories

Could scrapping the ninth grade save billions? Jan Boubín comments on the proposal

Abolishing the ninth grade could save the Czech state budget tens of billions of Czech crowns, according to some estimates. But Jan Boubín, an economist at NEWTON University, warns that the maths is not quite that straightforward. While spending on primary schools would fall, costs at secondary schools would rise significantly.
Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business
13. 8. 2026 Economics and Business

Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business

Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business
 Sustainability as a Competitive Advantage. Ludmila Hruban on the Circular Economy on Czech Television
15. 3. 2026 Press & Stories

Sustainability as a Competitive Advantage. Ludmila Hruban on the Circular Economy on Czech Television

The circular economy is no longer a fringe topic. A recent Czech Television broadcast highlighted its growing role as a key driver of competitiveness and economic resilience. Among the speakers was Ludmila Hruban, Academic Director of International Programmes and Sustainability Ambassador at NEWTON University.
Business Beyond Tomorrow: 5 klíčových trendů, které přepisují ekonomiku
1. 2. 2026 Insights

Business Beyond Tomorrow: 5 klíčových trendů, které přepisují ekonomiku

Globalizace, umělá inteligence, změny klimatu, demografické změny a nová podoba práce jsou hybnými silami, které dnes určují tempo světové ekonomiky a přepisují pravidla, jak fungují firmy, vzdělávání i státní správa. Pokud má Evropa i Česko zůstat konkurenceschopné po roce 2030, musíme všichni začít uvažovat v horizontu beyond tomorrow. Ukazují to dlouhodobé analýzy OECD, strategické dokumenty Evropská komise i predikce World Economic Forum, které se shodují na tom, že technologie, demografie a geopolitika výrazně přepíšou současný ekonomický model už během příštích let. Tedy dál, než sahá příští fiskální rok nebo investiční cyklus.
Proč čísla nejsou jen čísla: Roman Brauner otevřeně mluví o vzdělání, penězích a finanční gramotnosti
24. 11. 2025 Press & Stories

Proč čísla nejsou jen čísla: Roman Brauner otevřeně mluví o vzdělání, penězích a finanční gramotnosti

Jak vypadá vysoká škola vedená člověkem, který přichází z investic, podnikání a reálné praxe? V rozhovoru pro A11 Roman Brauner otevřeně vysvětluje, proč se na Stingu učí finanční gramotnost i ekonomické principy úplně jinak, než je v českém prostředí zvykem. A proč věří, že pochopení peněz musí začínat doma, ne až na vysoké škole.
 Budou čeští podnikatelé dělat ze sporťáků (zase) malé náklaďáky?
24. 9. 2023 Insights

Budou čeští podnikatelé dělat ze sporťáků (zase) malé náklaďáky?

Zbystřit by měli čeští podnikatelé, kteří plánují pořízení nového osobního automobilu. Konsolidační balíček totiž obsahuje změny podmínek, které by pořízení právě osobních automobilů (kategorie M1) mohly daňově prodražit.
Business Leadership Forum Showcases the Energy of Tomorrow’s Leaders
25. 7. 2026 Leadership and Management

Business Leadership Forum Showcases the Energy of Tomorrow’s Leaders

Imagine a room filled with more than just exam nerves. What you feel most strongly is an overwhelming desire to create, build and make things happen. That was the atmosphere at NEWTON Business Club in Brno at the end of May, when it hosted the Business Leadership Forum, an intimate yet highly intensive conference that marked the symbolic end of the programme’s first year.
Generation Z in the labour market: Why traditional approaches are failing
1. 7. 2026 Insights

Generation Z in the labour market: Why traditional approaches are failing

Generation Z is changing the way people think about work, performance, and the relationship with employers. It brings a different pace, different boundaries, and different expectations into the workplace than managers are used to. This is not a generational trend or a short-lived shift, but a structural change that is already starting to affect team dynamics, performance, and workforce stability across organizations.
 Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries
29. 6. 2026 Insights

Toxic boss or visionary? How to recognize narcissistic leadership and set boundaries

A strong leader can inspire a team, while a toxic boss can gradually break it up. The difference between a visionary and a manipulative manager is often not obvious at first glance.
Final thesis as a measure of success in job interviews
10. 6. 2026 Leadership and Management

Final thesis as a measure of success in job interviews

With the rapid rise of artificial intelligence (AI), some institutions have started to abolish final theses altogether, arguing that their original purpose is fading and that they can be too easily generated. The opposite view is increasingly proving to be true.
 If You Can't Lead People, Innovation Won't Save You
9. 6. 2026 Insights

If You Can't Lead People, Innovation Won't Save You

You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?
Why a Paved Road Does Not Raise Leaders
17. 5. 2026 Insights

Why a Paved Road Does Not Raise Leaders

We live in a time that promises us comfort, speed, and as little effort as possible. Yet by doing so, we may be losing something essential: the ability to deal with obstacles and discomfort.
Security does not begin with self-defence. It begins with attention.
19. 8. 2026 Psychology and Wellbeing

Security does not begin with self-defence. It begins with attention.

Risks that, only a few years ago, seemed distant and abstract to much of society are becoming increasingly tangible. Geopolitical pressures, economic uncertainty, social tensions, cyber and information threats, and disruptions to systems we normally rely on are no longer confined to strategic documents – they are increasingly entering our professional, family and personal lives. The MSc. programme in Personal Security Strategy was created in response to this reality, offering a path towards greater preparedness, situational awareness and responsibility.
What to Do When You Can’t Sleep: 7 Psychology-Based and Biohacking Techniques to Calm Your Mind
13. 8. 2026 Psychology and Wellbeing

What to Do When You Can’t Sleep: 7 Psychology-Based and Biohacking Techniques to Calm Your Mind

Do you ever wake up at 2 a.m. with your mind racing through unfinished tasks, exam questions or important management decisions? Do you lie staring at the ceiling as anxiety about how you will cope with the following day grows with every passing minute?
Anxiety Attacks: How to Manage Them and Prevent Them from Happening Again
11. 8. 2026 Psychology and Wellbeing

Anxiety Attacks: How to Manage Them and Prevent Them from Happening Again

We live in a world that places enormous demands on us. Unfortunately, an increasing number of young people and adults in the Czech Republic are experiencing anxiety, loneliness and other forms of psychological distress. Perhaps you know that feeling yourself: the tightness in your chest and the sense that everything has simply become too much.
Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results
17. 3. 2026 Psychology and Wellbeing

Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results

NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.
Why we must talk about domestic violence before the first blow is struck
13. 2. 2026 Press & Stories

Why we must talk about domestic violence before the first blow is struck

Domestic violence does not begin with a physical attack. It starts with a subtle loss of certainty, growing fear and the gradual takeover of control. Yet a persistent myth remains that unless “blood is shed”, there is no real problem.
Marian Jelínek: Stop clearing the path for children; we need immense resilience
15. 1. 2026 Psychology and Wellbeing

Marian Jelínek: Stop clearing the path for children; we need immense resilience

Many people associate the name Marian Jelínek primarily with ice hockey. The former coach of the Czech national ice hockey team, with whom he became a world champion, as well as HC Sparta, however, has a much broader portfolio than coaching alone.
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
4. 7. 2026 Insights

Controlling in the age of AI: why Excel alone is no longer enough and what to learn next

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
How to Use AI when looking for a job
30. 6. 2026 Data, Technology and AI

How to Use AI when looking for a job

Digital tools are fundamentally changing the way companies search for candidates. ATS systems filter resumes before they ever reach a human recruiter, and LinkedIn algorithms influence who gets into recruiters’ search results in the first place.
The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat
3. 6. 2026 Insights

The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat

When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.
 Why Accountants Should Jump on the Digital Wave
8. 5. 2026 Data, Technology and AI

Why Accountants Should Jump on the Digital Wave

 AI in the Hands of Fraudsters: How Cyber Attacks Are Changing
12. 3. 2026 Press & Stories

AI in the Hands of Fraudsters: How Cyber Attacks Are Changing

Artificial intelligence is rapidly transforming the world of cybercrime. Fraudsters can now create highly convincing emails, fake messages and even deepfake calls designed to manipulate human emotions. How serious is this threat and how can we protect ourselves?
AI Improves Study Quality and Student Satisfaction, Says Czech University Research
24. 10. 2025 Press & Stories

AI Improves Study Quality and Student Satisfaction, Says Czech University Research

A new study conducted across eight Czech universities, including NEWTON University, has found that using artificial intelligence not only improves study quality but also enhances overall student satisfaction. The research, led by the team from Mendel University’s Faculty of Business and Economics, focused on management students who actively use AI tools. These students report higher satisfaction with their studies and greater confidence about their future careers.
From NEWTON to Louis Vuitton
11. 7. 2026 NEWTON People

From NEWTON to Louis Vuitton

As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.
The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON
20. 5. 2026 NEWTON People

The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON

Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.
 „The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.
4. 5. 2026 NEWTON People

„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
 Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
30. 4. 2026 NEWTON People

Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty
28. 4. 2026 NEWTON People

Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty

International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.
Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games
23. 3. 2026 NEWTON People

Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games

Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.
From the daily rush to mountains and the ocean: How Tenerife changes the way you see life
30. 8. 2026 Students and Alumni

From the daily rush to mountains and the ocean: How Tenerife changes the way you see life

For most people, Tenerife means a holiday postcard: ocean views, beaches and year-round sunshine. Our student Nela sees the island through a very different lens. What does everyday life look like in a place where the pace of life has something in common with the famous Blue Zones? And why can the connections you make at university become one of the best investments you make in your life?
From NEWTON to Louis Vuitton
11. 7. 2026 NEWTON People

From NEWTON to Louis Vuitton

As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.
„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.
4. 5. 2026 NEWTON People

„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
 Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
30. 4. 2026 NEWTON People

Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games
23. 3. 2026 NEWTON People

Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games

Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.
“Limits are only in our heads,” says Matěj Žák
12. 1. 2026 Press & Stories

“Limits are only in our heads,” says Matěj Žák

What really drives success? In this interview, NEWTON University graduate Matěj Žák explores the idea of self-imposed limits and explains why they often exist only in our minds.
The Broader the Horizon, the Better the Marketer. Discover How Karel Novotný and Michal Pastier See the Future of the Field
10. 7. 2026 Press & Stories

The Broader the Horizon, the Better the Marketer. Discover How Karel Novotný and Michal Pastier See the Future of the Field

Blindly following trends won't make you a market leader. In an interview for Marketing & Media, Karel Novotný (guarantor of the MBA Marketing program at Newton University) and Michal Pastier (lecturer of an exclusive annual block) reveal why artificial intelligence will never replace strategic thinking and what skills separate average marketers from the top ones.
 Time for a Change? Margareta Křížová on How to Tell When Your Job Is Holding You Back
15. 6. 2026 Press & Stories

Time for a Change? Margareta Křížová on How to Tell When Your Job Is Holding You Back

Do you ever ask yourself at work, 'Is this all there is?' Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, explains in the Glanc Talk podcast why we should listen to our bodies more and stop being afraid to step out of a comfortable but boring routine.
 The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON
20. 5. 2026 NEWTON People

The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON

Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.
 “Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier
19. 5. 2026 Press & Stories

“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier

Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.
Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty
28. 4. 2026 NEWTON People

Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty

International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.
When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight
20. 3. 2026 Lecturers

When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight

When most people hear the word LEGO, they picture a child’s bedroom floor. During International Week at NEWTON University, however, these colourful bricks became something quite different: a powerful strategic tool.
Didn’t Get Into University? You Can Still Start This September
2. 9. 2026 NUG World

Didn’t Get Into University? You Can Still Start This September

Every year, tens of thousands of school leavers across the Czech Republic set their sights on university. For most, the plan works out. They get accepted, enrol and start their studies in September.
 Echo24 highlights NEWTON University’s partnership with the Summer Entrepreneurship Camp
25. 8. 2026 Press & Stories

Echo24 highlights NEWTON University’s partnership with the Summer Entrepreneurship Camp

What do teenagers from children’s homes, the Baťa principles and our students have in common? They all came together at the 11th Summer Entrepreneurship Camp (LPK). As the camp’s proud main programme partner, we had the opportunity to show that resilience is not something you are simply born with. It is a mindset and a skill that can be developed.
 Universities prepare for a new wave of students. Anna Plechatá Krausová comments on the situation
19. 8. 2026 Press & Stories

Universities prepare for a new wave of students. Anna Plechatá Krausová comments on the situation

Larger cohorts are now moving from secondary schools to universities. After years of intense competition for places at secondary schools, higher education is facing a new challenge: growing demand for university places. Anna Plechatá Krausová, Rector of NEWTON University, told TV Nova that private universities can respond to this growing demand more quickly thanks to their greater flexibility.
 Resilience as an Experience: Why Resilience Can’t Be Taught, But Must Be Lived and Developed
3. 8. 2026 NUG World

Resilience as an Experience: Why Resilience Can’t Be Taught, But Must Be Lived and Developed

Resilience has become a major buzzword—and perhaps rightly so. We tend to need it most when things don't go according to plan. We discuss it across business, personal life, and education, often because we live in a world described as VUCA—volatile, uncertain, complex, and ambiguous.
A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School
29. 7. 2026 NUG World

A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.
 What Sting University College Offers: Study Options, Work Experience and Scholarships
27. 7. 2026 NUG World

What Sting University College Offers: Study Options, Work Experience and Scholarships

Sting offers Bachelor’s degree programmes in both full-time and part-time formats, with direct links to paid work experience through the “100% Scholarship = 100% Career” programme. Full-time students can receive a merit-based scholarship of up to CZK 24,950 per academic year, as well as enhanced support through the PREMIUM Care programme.
NEWTON University Earns a Place in a Prestigious International University Ranking
26. 6. 2026 NUG World

NEWTON University Earns a Place in a Prestigious International University Ranking

NEWTON University has become the only private higher education institution in the Czech Republic to be included in the prestigious Times Higher Education (THE) Sustainability Impact Ratings 2026. According to Rector Anna Plechatá Krausová, this marks a major milestone in the University's development. “We have joined a community of universities that do more than simply declare their values. They subject their real impact on students, graduates, employees, and society to international evaluation and benchmarking.”
 NEWTON TV: A university studio that has outgrown its original boundaries
8. 6. 2026 NUG World

NEWTON TV: A university studio that has outgrown its original boundaries

From a small student project to a sought after production hub attracting business leaders and successful podcast creators. The story of NEWTON TV shows that state of the art technology, flexibility and a human approach are the best form of marketing. Discover how this modern facility in the heart of Prague is reshaping audiovisual production, and get inspired on the official YouTube channel or visit the NEWTON TV website.
Loneliness at the Top Is a Relic. Why We Are Building a Centre of Excellence
14. 5. 2026 Insights

Loneliness at the Top Is a Relic. Why We Are Building a Centre of Excellence

Leadership does not end when you leave the office. It continues as a demanding journey toward self-awareness, where each career step increases the need for psychological resilience and integrity. The higher we go, the thinner the air becomes, and the fewer people can truly understand us without filters. At NEWTON University, in strategic partnership with the Czech Management Association (ČMA), we are challenging the long-standing myth of the untouchable leader.
 Smart City Expo World Congress Barcelona 2025
11. 5. 2026 NUG World

Smart City Expo World Congress Barcelona 2025

Smart City Expo World Congress Barcelona 2025 is an annual gathering where technological vision meets the reality of human needs. This year’s edition once again confirmed something that NEWTON University has emphasized for years: the “smartness” of a city is not defined by sensors and algorithms — it is defined by values, education, and human potential.
Magazine nanug
9. 5. 2026 NUG World

Magazine nanug

Choose courage over comfort and responsibility over excuses. Stop learning about business from textbooks and start experiencing it firsthand. Discover the stories of people who are bold enough to carve their own path. In the first issue of nanug magazine, we explore why, in the age of AI, independent thinking and the courage to make decisions remain the most valuable qualities of all. Step into an ecosystem where mistakes are treated as valuable lessons and where students become equal partners to company founders.
NEWTON University Opens DOFE Centre: A Challenge for Students and the Public
26. 3. 2026 NUG World

NEWTON University Opens DOFE Centre: A Challenge for Students and the Public

NEWTON University has officially become an Open DOFE Centre. This means that the prestigious international award is now accessible not only to our university students but also to young people aged 13–24 from the wider community. We offer the resources, experienced mentors, and a supportive community for everyone ready to push their limits.
Sustainable Development Goals 2026
2. 2. 2026 NUG World

Sustainable Development Goals 2026

In today’s rapidly changing world, the role of universities and higher education institutions goes far beyond the transmission of theoretical knowledge. Modern educational institutions are becoming key drivers of societal change and carriers of values that shape a sustainable future. Within the NEWTON University Group, we respond to this challenge through active engagement in global initiatives and by adopting concrete commitments that extend well beyond standard teaching.
Anna Plechata Krausova: Advancing gender equality in our international journey
29. 7. 2024 NUG World

Anna Plechata Krausova: Advancing gender equality in our international journey

The Gender Equality Plan (GEP) is becoming a new part of NEWTON’s culture. It moves us towards a more global outlook and defines new approaches, ensuring a sense of safety for everyone without exception.
From the daily rush to mountains and the ocean: How Tenerife changes the way you see life
30. 8. 2026 Students and Alumni

From the daily rush to mountains and the ocean: How Tenerife changes the way you see life

For most people, Tenerife means a holiday postcard: ocean views, beaches and year-round sunshine. Our student Nela sees the island through a very different lens. What does everyday life look like in a place where the pace of life has something in common with the famous Blue Zones? And why can the connections you make at university become one of the best investments you make in your life?
What Should a University Do to Cultivate Real Leaders?
19. 8. 2026 Study and Education

What Should a University Do to Cultivate Real Leaders?

Traditional academic education often faces a major paradox. While university lecture halls offer a safe environment and deep theoretical foundations, the real business world demands entirely different qualities: agility under pressure, risk tolerance, a high level of personal responsibility, and an empathetic approach to people. The question is not whether academic teaching needs theory, but how higher education can bridge academic knowledge with the uncompromising reality of the market.
Time Management for Students: How to Plan Your Time at University and Enjoy Student Life Without the Stress
9. 8. 2026 Study and Education

Time Management for Students: How to Plan Your Time at University and Enjoy Student Life Without the Stress

Moving from secondary school to university comes with an exciting sense of freedom. It also comes with a reality check: you are suddenly responsible for managing your own time, workload and priorities. No teacher is chasing you about daily homework, and a timetable with plenty of gaps can make it seem as though you have all the time in the world. That is, until exam season arrives. So how do you stay on top of your studies, build your career and still have time for a life outside university? It all starts with learning how to manage your time effectively.
 How to Write an Essay: Structure, Sources, and Proper Citations
6. 8. 2026 Study and Education

How to Write an Essay: Structure, Sources, and Proper Citations

Tasked with writing an essay for high school or college and don't know exactly where to start? Don't worry, this comprehensive guide will take you step-by-step through the entire process—from crafting an outline and building strong arguments to mastering academic citations. Discover how to turn your thoughts into a compelling piece of writing that will impress your professors and earn you top grades.
A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School
29. 7. 2026 NUG World

A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.
 BIP: When Erasmus Fits into One Intensive Week
27. 7. 2026 Study and Education

BIP: When Erasmus Fits into One Intensive Week

A Blended Intensive Programme (BIP) offers students a flexible and intensive alternative to a traditional Erasmus+ exchange. Combining online preparation with a short in-person experience, it brings together students from different countries for several days of learning, collaboration and cultural exchange.
Business Leadership Students Designed a Strategy for NEWTON University in Just 24 Hours
5. 6. 2026 NUG World

Business Leadership Students Designed a Strategy for NEWTON University in Just 24 Hours

Twenty-four hours. One real business challenge. Zero room for hesitation. What happens when students are given an incomplete brief, limited resources, and just one day to deliver a solution that must stand up to scrutiny from experienced investors and business leaders?
From Smart Cities to a Smart Society: A New Perspective on Digital Transformation
16. 4. 2026 NUG World

From Smart Cities to a Smart Society: A New Perspective on Digital Transformation

Imagine a city that responds to your needs before you even realise them. Transport that adapts in real-time. Education that learns along with you. Does it sound like science fiction? Not quite. This was precisely the future discussed at the 13th EAI Mobility, IoT and Smart Cities 2026 conference – one of the major global platforms bridging the gap between technology, business, and society.
Business Beyond Tomorrow: NEWTON Redefines the Future of International Education
1. 4. 2026 NUG World

Business Beyond Tomorrow: NEWTON Redefines the Future of International Education

Prague became the epicentre of innovation for a week. International Week is far more than just an academic conference; it acts as an incubator for ideas that shape the European Forum of Entrepreneurship (EFE). From psychological safety in classrooms to the creation of pan-European university alliances, NEWTON is proving to be a leader that doesn’t just wait for a 'better tomorrow' but actively builds it.
NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft
23. 3. 2026 NUG World

NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft

Student housing, iris photography, mental wellness, and a return to craftsmanship. The NEWTON University Pop-Up Market demonstrates how today’s young entrepreneurs combine meaningful ideas, sustainability, and creativity with practical execution.
When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight
20. 3. 2026 Lecturers

When Bricks Become Strategy: LEGO® SERIOUS PLAY® as a Tool for Real Insight

When most people hear the word LEGO, they picture a child’s bedroom floor. During International Week at NEWTON University, however, these colourful bricks became something quite different: a powerful strategic tool.
Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results
17. 3. 2026 Psychology and Wellbeing

Psychological Safety is Not About ‘Cosiness’ – It’s About a Culture of Courage and Results

NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.
TRIREME: Education for the Future of Green and Digital Mobility
10. 3. 2026 Science and Research in Practice

TRIREME: Education for the Future of Green and Digital Mobility

TRIREME is an Erasmus+ funded project supporting the green and digital transformation of the mobility, transport and automotive ecosystem through skills development, training and collaboration. As the sector evolves rapidly due to electrification, digitalisation and new mobility concepts, TRIREME helps ensure that Europe’s workforce has the skills and knowledge needed to stay competitive, innovative and resilient.
Taxation of Space Mining: Sting and NEWTON at the Forefront of International Research
9. 3. 2026 Science and Research in Practice

Taxation of Space Mining: Sting and NEWTON at the Forefront of International Research

Humanity is steadily approaching a milestone when it will begin extracting mineral resources beyond Earth. While technology companies, together with scientists and space agencies, are developing the tools that will make mining on other celestial bodies possible, economists from Sting University and NEWTON University are already addressing a crucial question: what tax rules should apply?
What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently
16. 7. 2026 Press & Stories

What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently

How often do we quietly accept situations in our personal or professional lives that hold us back? In this candid interview, Jana Merunková explains why tolerating our own and others' shortcomings can become one of the greatest barriers to success, and how the courage to make a change begins with setting clear boundaries.
Didn’t Get Into University? You Can Still Start This September
2. 9. 2026 NUG World

Didn’t Get Into University? You Can Still Start This September

Every year, tens of thousands of school leavers across the Czech Republic set their sights on university. For most, the plan works out. They get accepted, enrol and start their studies in September.
 The End of the 'Sweet Poison' in Czechia? NEWTON University Experts Reveal a Smarter Way to Tax Sugary Drinks
1. 8. 2026 Press & Stories

The End of the 'Sweet Poison' in Czechia? NEWTON University Experts Reveal a Smarter Way to Tax Sugary Drinks

The debate over taxing soft drinks and other sugary drinks has returned to the spotlight in Czechia. But simply raising prices across the board is unlikely to deliver the desired results. Experience from across Europe shows that success comes down to a well-designed tax system. Experts from NEWTON University analysed policies in seven European countries and propose a progressive three-tier model for the Czech Republic. Find out why the UK has been successful in tackling obesity, where Hungary's approach fell short, and what a new tax system could look like in Czechia.
A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School
29. 7. 2026 NUG World

A Bachelor’s Degree in One Year — If You Have Completed a Higher Professional School

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.
 What Sting University College Offers: Study Options, Work Experience and Scholarships
27. 7. 2026 NUG World

What Sting University College Offers: Study Options, Work Experience and Scholarships

Sting offers Bachelor’s degree programmes in both full-time and part-time formats, with direct links to paid work experience through the “100% Scholarship = 100% Career” programme. Full-time students can receive a merit-based scholarship of up to CZK 24,950 per academic year, as well as enhanced support through the PREMIUM Care programme.
 Studying While Working: How to Legally Optimize Taxes and Education Costs
24. 7. 2026 Insights

Studying While Working: How to Legally Optimize Taxes and Education Costs

Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.
Controlling in the age of AI: why Excel alone is no longer enough and what to learn next
4. 7. 2026 Insights

Controlling in the age of AI: why Excel alone is no longer enough and what to learn next

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
NEWTON University

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If you have any questions, please ask us.

Renáta Šejnová

Ing. Renáta Šejnová

Marketing Manager

+420 720 457 979 renata.sejnova@newton.university