Apply Apply NEWTON.Today NEWTON.Today
Ludmila Hruban

Ludmila Hruban

Sustainability Marketing International Programmes

At NEWTON University, she works as Academic Director & Product Owner for International Programmes and Sustainability Ambassador, where she assumes full responsibility for strategic development, relevance, and delivering a top-notch student experience (CX). In her role, she innovatively bridges the academic vision with business and marketing perspectives, develops programmes such as Global Business and Management, Economics and Sustainable Management, and the Vietnam Project, and ensures that they reflect global trends, market needs, and rigorous international accreditation standards.

Kontaktní údaje
pro média a novináře

Moje články

Sustainability Is Not a Topic – It's a Way of Thinking
16. 7. 2026 Insights

Sustainability Is Not a Topic – It's a Way of Thinking

For decades, the world has followed a simple rule: make, use, dispose. But the next generation of leaders is no longer willing to play by the outdated principles of the linear economy. The Economics and Sustainable Management (ESM) Master's programme equips students with the knowledge and practical tools to turn sustainable thinking into real-world action. Discover what studying ESM is like through the experiences of Sára, Tereza and En Ling.
How the Second Generation of Vietnamese Is Changing the Czechia
6. 7. 2026 Insights

How the Second Generation of Vietnamese Is Changing the Czechia

At the opening of the exhibition My Little Hanoi: Next Generation, I almost cried with pride. “We’re no longer just kids from the corner shops.” This powerful statement, which recently made waves in the media, perfectly captures the profound transformation that the second generation of the Vietnamese community is undergoing in the Czech Republic. Young people who grew up straddling two completely different cultures are now speaking out with tremendous self-confidence. And they’re doing it in a way that takes your breath away.
A $40 T-shirt can actually be cheaper than a $4 one,” says Ludmila Hruban
29. 5. 2026 Insights

A $40 T-shirt can actually be cheaper than a $4 one,” says Ludmila Hruban

Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.