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Tiskové zprávy
11. 6. 2026
From NEWTON
You may feel that additional years of study are just a waste of time that you could otherwise devote to building a career. The opposite is true. If you are considering whether to continue or leave school for good, look at the hard market data – it speaks clearly in favor of continuing.
10. 6. 2026
From NEWTON
10 Reasons to Continue Your Studies
You have your Bachelor’s degree in hand. Congratulations! You might be tempted to jump straight into the workforce and forget about textbooks for good. Hold on. Before you decide, take a look at your growth from a long-term perspective.
10. 6. 2026
From NEWTON
Final thesis as a measure of success in job interviews
With the rapid rise of artificial intelligence (AI), some institutions have started to abolish final theses altogether, arguing that their original purpose is fading and that they can be too easily generated. The opposite view is increasingly proving to be true.
9. 6. 2026
From NEWTON
If You Can't Lead People, Innovation Won't Save You
You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?
8. 6. 2026
From NEWTON
NEWTON TV: A university studio that has outgrown its original boundaries
From a small student project to a sought after production hub attracting business leaders and successful podcast creators. The story of NEWTON TV shows that state of the art technology, flexibility and a human approach are the best form of marketing. Discover how this modern facility in the heart of Prague is reshaping audiovisual production, and get inspired on the official YouTube channel or visit the NEWTON TV website.
5. 6. 2026
From NEWTON
Business Leadership Students Designed a Strategy for NEWTON University in Just 24 Hours
Twenty-four hours. One real business challenge. Zero room for hesitation. What happens when students are given an incomplete brief, limited resources, and just one day to deliver a solution that must stand up to scrutiny from experienced investors and business leaders?
9. 6. 2026
From Sting
Take advantage of the finance boom and complete your Bachelor’s degree at Sting in just one year
Do you have your VOŠ diploma in hand and are wondering what comes next? The financial and tax services market is experiencing an unprecedented boom, and companies are actively competing for young talent. Do not let the lack of a university degree slow you down. Sting University, part of the NEWTON University Group, offers a unique opportunity to build on your knowledge and earn a Bachelor’s degree in an accelerated program in just two semesters.
3. 6. 2026
From Sting
The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat
When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.
19. 5. 2026
From Sting
Accounting Needs More Than Just Numbers: It Takes Courage and a Dash of AI
The Czech Republic is a software superpower. There are dozens of systems on the market, ranging from those for small freelancers to robust solutions for corporate giants. But how do you find your way around them without losing your mind?
8. 5. 2026
From Sting
Why Accountants Should Jump on the Digital Wave
5. 2. 2026
From Sting
Připravíme vás na zkoušky na daňového poradce?
Tento příspěvek je odpovědí na otázky jednoho z rodičů adresovanou našemu prorektorovi Pavlovi Semerádovi. Dozvíte se v něm, jestli vás připravíme na zkoušky na daňového poradce a jak je to s naším bakalářským studiem v Praze.
1. 2. 2026
From Sting
Universities must prepare students for a new world. Without practical experience, it will not work, experts say
The world of work is changing faster than university curricula. Higher education institutions are under growing pressure to prepare students for a reality that cannot be fully captured in textbooks or lecture halls. Experts agree that without a strong and systematic link to practice, quality education is no longer possible.
15. 6. 2026
Press & Stories
Real Education Begins with a Shift in Attitude and Taking Responsibility
Universities should do more than just mechanically pass on information. Jiří Koleňák, CEO of the NEWTON University Group, explains in an interview for Komora magazine why developing leadership and a willingness to accept personal responsibility is the true key to success in the job market.
14. 6. 2026
Press & Stories
Time for a Change? Margareta Křížová on How to Tell When Your Job Is Holding You Back
Do you ever ask yourself at work, 'Is this all there is?' Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, explains in the Glanc Talk podcast why we should listen to our bodies more and stop being afraid to step out of a comfortable but boring routine.
6. 6. 2026
Press & Stories
Czechs Are Rethinking Their Wardrobes: Ludmila Hruban Talks Sustainable Fashion on TV Nova
Mindless bargain hunting is shifting toward conscious consumerism and eco-friendly choices. Czech consumers are increasingly waking up to the environmental and financial costs of fast fashion. Where are our shopping habits heading, and why does it pay off to choose quality over quantity?
28. 5. 2026
Press & Stories
Life Doesn’t End at Fifty: Margareta Křížová Advises How to Jumpstart a 'Third Career'
Age is just a number and the perfect time for an inventory of your skills. Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, dispels myths about post-50 careers in a recent interview with Český Rozhlas, sharing advice on how to successfully embrace major life transitions.
26. 5. 2026
Press & Stories
Investors Pay for Results, Not Dreams: Margareta Křížová on What Drives Business Success Today
A great product without paying customers is just an expensive hobby. Margareta Křížová, the head of our NEWTON Business Accelerator, reveals in a new interview why startups need to stop hiding behind perfect logos and start facing the real market instead.
19. 5. 2026
Press & Stories
“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier
Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.
30. 5. 2026
People & Opinions
Good vs Nice: Why Modern Leadership Requires Boundaries
In modern culture, being “good” is often confused with being endlessly agreeable. Many young professionals are taught to prioritize politeness, emotional availability, and approval over boundaries, honesty, and self-respect. However, in leadership, business, and relationships, there is an important difference between being good and simply being nice.
29. 5. 2026
People & Opinions
A $40 T-shirt can actually be cheaper than a $4 one,” says Ludmila Hruban
Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.
20. 5. 2026
People & Opinions
Alexandra Zhereb: How Chance, Management, and University Shape a Career
She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.
8. 5. 2026
People & Opinions
Dušan Sameliak: Why Highly Qualified People Fail
The most dangerous moment in a leader’s career doesn’t come when they fail. It comes when things go well for too long. Success creates patterns. And the longer they work, the fewer reasons you have to question them. And that’s exactly where the problem starts in today’s world.
4. 5. 2026
People & Opinions
„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.
He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
30. 4. 2026
People & Opinions
Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
5. 6. 2026
Study and Education
Navigating the Marketing Maze: From Manipulation to Meaningful Connection
In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:
19. 5. 2026
Study and Education
Final exams and how not to lose your mind because of them
Most students don’t experience final exams in peace, and there’s no real reason to pretend otherwise. At a certain stage of studies, there is simply a lot going on, pressure builds up, and the mind tends to perceive everything more intensely than usual. At some point, several years of your studies, work, and effort are being evaluated all at once. Suddenly, it no longer feels like a regular exam period.
17. 5. 2026
Study and Education
Why a Paved Road Does Not Raise Leaders
We live in a time that promises us comfort, speed, and as little effort as possible. Yet by doing so, we may be losing something essential: the ability to deal with obstacles and discomfort.
3. 4. 2026
Study and Education
Management Without Borders
Today, the United Arab Emirates serves as a global laboratory for management. Last autumn, prior to the outbreak of the current conflict in the region, our lecturer Emil Velinov visited Horizon University College in the UAE. His mission? To share know-how and draw inspiration from a region where innovation knows no bureaucratic bounds. 'Education is at its most vibrant where multiple cultures collide,' he shares in our interview.
1. 4. 2026
Study and Education
A Priority Pass Through Your Studies: Introducing Premium Care
You probably know the feeling. Exams are approaching, new dates appear in the system, admin tasks start piling up, you are planning the next semester, and thinking about your final thesis. University brings great opportunities, but also moments when you need to quickly find your way and know who to turn to.
10. 3. 2026
Study and Education
TRIREME: Education for the Future of Green and Digital Mobility
TRIREME is an Erasmus+ funded project supporting the green and digital transformation of the mobility, transport and automotive ecosystem through skills development, training and collaboration. As the sector evolves rapidly due to electrification, digitalisation and new mobility concepts, TRIREME helps ensure that Europe’s workforce has the skills and knowledge needed to stay competitive, innovative and resilient.
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