Global Business and Management
Bc.Study Modes
Prague | Brno | Bratislava | Online
NEWTON University Group
You never know where your ambition will take you
Study in Prague, Brno, or Bratislava. In Czech, Slovak or English.
Economics and Sustainable Management
Ing.PROFILE SUBJECTS
- Applied Sustainability in Business and Management
- Managerial Decision-Making and Strategic Analysis
Professional Education
MBAExtended learning opportunities
NEWTON University Values
1
Practical Focus
We place strong emphasis on connecting theory with practice. Students work on real-world projects, solve case studies, and take part in internships that allow them to apply and test their knowledge in real-life situations.
2
Community
We share experiences, respect diversity, and create an environment where everyone finds support and opportunity. When we face a challenge or seek a solution, we rely on each other—regardless of field, role, or specialization.
3
Innovation
Innovation is the driving force behind our education and operations. We are constantly pushing boundaries, creating new content, formats, and methods of education to reflect global developments and the needs of our students and partners.
4
Professionalism
For us, professionalism also means respect for time, quality of work, and ethical principles. Whether it's preparing lectures, communicating with students, or organizing events, we do things in a way that will stand the test of time, not only today but also in the future.
5
Personal Mastery
We support students in their personal and professional growth and open the way to a successful future in business.
NEWTON University receives international recognition for its approach to sustainability
NEWTON University has become the only private university from the Czech Republic included in the prestigious Times Higher Education Sustainability Impact Ratings 2026. The university achieved a particularly strong result in the area of decent work and economic growth.
“We have joined universities that do not only declare their values but also allow their real contribution to students, graduates, employees and society to be internationally assessed and compared,” says Anna Plechatá Krausová, Rector of NEWTON University
NEWTON University and ČMA Are Redefining the DNA of Czech Leadership
After years of co-hosting the Manager of the Year Conference, NEWTON University and the Czech Management Association (ČMA) are launching a new Center of Excellence. Their ambition is clear. They want to move beyond gut-driven management and shift toward a more rigorous, evidence-based approach.
As the analytical partner, NEWTON will lead in-depth data research. The result will be a new standard of next-generation leadership built on data, AI, and leadership psychology.
This initiative aims to professionalize management by connecting real-world expertise with scientific insight. The goal is to strengthen the competitiveness of Czech companies.
NANUG
We are proud to introduce the first issue of our new magazine, nanug, presenting NEWTON through the eyes of students, alumni, lecturers, and members of our community. It brings authentic stories, real experiences, and inspiration from practice.
Inside, prospective students will find key information about study programmes, development opportunities, and first-hand experiences from those who study or have studied at NEWTON. Created by people who live NEWTON every day, nanug offers an authentic perspective on life at NEWTON University Group.
Kristýna Svobodová: From Ballet to Building Her Own Studio Network
In the new episode, we invited Kristýna Svobodová a former professional dancer from the National Theatre Brno, who is now successfully building her own yoga and pilates studios along with a strong movement-focused community. Kristýna shares her journey from a dance conservatory through the fitness world to yoga, which has become not only her profession but also her life path. Today, she leads a team of dozens of people, organizes events and retreats, and develops projects for future instructors. In the interview, she opens up topics such as entrepreneurship, team leadership, and balancing work with family life. She also shares her perspective on discipline, intuition, and why movement is more than just physical activity. The interview is now available on Spotify and YouTube.
NEWTON University is a Co-organiser of the EAI Mobility, IoT and Smart Cities 2026 Conference
NEWTON University is involved in the organisation of the international conference Mobility, IoT and Smart Life & Business & Education 2026, which will take place in two weeks’ time at the end of March. The conference was originally planned to be held in Dubai, but due to the current political situation, it has been moved to an online format. The event brings together experts from academia and industry in the fields of intelligent mobility and smart cities.
In this episode of the ÚSPEŠNÍ podcast, we welcomed Věra Husáková, who has nearly twenty years of leadership experience in healthcare and has long contributed to the development of senior care in the Czech Republic. As the Operational Director of SeneCura, she led 17 facilities with a capacity of 2,300 beds and a team of 1,400 employees. In the conversation, we discussed managing large organizations, balancing economics with quality of care, and modern leadership in social services. You can listen to the new episode on YouTube or Spotify.
Our graduate Zuzana Ševčíková has published a book titled Re: E-mailing, který funguje (Re: Emailing That Works). It is the first Czech publication to explore email marketing in real depth. The book is based on both practical experience and academic foundations, offering concrete strategies that help companies increase their revenue sustainably. At NEWTON University, we recommend it to anyone looking to develop strategic thinking in marketing and gain inspiration from real-world practices.
You can learn more about the book on Zuzana Ševčíková’s official website.
NEWTON University & Gorilla Gym: Train Right Next to Campus
Studies, networking, and now a place to blow off steam. NEWTON University has partnered with Gorilla Gym Prague (Entrance No. 8), a space focused on MMA, functional training and conditioning. Thanks to this partnership, NEWTON University students and staff can benefit from discounted entry and services.
Leadership is not about words, but about actions. You can talk about it endlessly, teach it in lectures and rehearse it in model situations. But its true nature only reveals itself in the moment when a person must take responsibility and act.
Ondřej Průcha, our lecturer and CEO of Svoboda & Průcha, is an example of such a leader. Together with him, we are organising a fundraiser to purchase an ambulance for frontline areas in Ukraine. This ambulance will not sit idle in a garage – it will be deployed where every minute decides between life and death. Join us in turning responsibility into real help.
We have moved the Brno campus of NEWTON University and Vysoká škola STING. From the new academic year 2025/2026 you will find us in the Machova Building in the Technology Park. At first glance it may seem like just a change of address, but in reality it reflects the direction we are heading as a business school. Read more in our article.
Sustainable Development Goals
At NEWTON University, we align with the United Nations Sustainable Development Goals because they provide a clear, globally recognised framework for responsible and future-oriented education.
As an university shaping the next generation of leaders and innovators, we see it as our duty to contribute to a more equitable, sustainable, and resilient world. The SDGs help us translate this mission into action—through our teaching, research, partnerships, and community engagement.
Since 2025, we have been members of the Times Higher Education Sustainability Impact Network, which connects higher education institutions focused on sustainability and social impact. Our long-term commitment to these topics has also been reflected in the international Times Higher Education (THE) Sustainability Impact Ratings 2026, where NEWTON University became the only private university from the Czech Republic among the assessed institutions.
What's coming up at NEWTON
Studying at NEWTON convinced me that the time spent at university can be truly meaningful. Thanks to practice-oriented teaching, I can apply my knowledge in a marketing agency where I have been working since my studies. The university has also greatly helped me in my personal development.
Tereza Mikesková
NEWTON University alumna
If you're looking for a university that doesn’t just prepare you for the next exam but actually gives you a foundation for life after school, then NEWTON is the right choice. Studying at NEWTON helped me jump-start my career. The internships I completed in different companies and my year abroad taught me a lot and helped me figure out the direction I want to take. Thanks to the contacts and friendships I made, I always know who to turn to.
Bc. Lukáš Ždárský
Alumnus of NEWTON University - Economics and Management, co-owner of Vnitroblock, Forbes 30under30
I chose this field because it combines creativity with practical skills – and that’s exactly what I enjoy. NEWTON attracted me not only with its study programmes but also with its individual approach and recommendations from friends. And I don’t regret it – I’m learning from professionals in practice, and it truly makes sense to me. Thanks to the flexible timetable, I can also manage my job. At the moment, I work in HR, but I would like to move into marketing soon, because that’s where I see my future. In my free time, I enjoy working out and deepening my knowledge – I’m currently attending a course at Ogilvy, one of the biggest marketing agencies. They select only 10 students for the course, and I’m proud to be one of them.
Viktorie Macháčková
Student at NEWTON University - Marketing and Brand Management
NEWTON taught me how to assess and manage risks. I also learned to go straight to the root of problems instead of just treating symptoms. But the greatest benefit is the social network NEWTON provides. Years after graduation, all of my former classmates are running businesses – and our collaborations are thriving.
Mgr. Albert Fikáček
Alumnus of NEWTON University - Economics and Management, founder of Expedition Club, adventurer, international transport operator Gepard Express and energy analyst
During my three years of study at NEWTON University, I learned the basics of almost every possible area of business. I gained a wealth of valuable experience through the mandatory internship, which is now a great advantage for me. Most importantly, I discovered what marketing actually is — and that it is the field I want to pursue in my future career. NEWTON helped me find what I truly enjoy and what fulfils me.
Bc. Anna Blažková
Alumna of NEWTON University - Marketing, Fashion & Luxury Brand Management with special interest in Menswear
For my all-round development, and with a clear vision of where I wanted to go and what I wanted to do in the future, I made a very important decision: I chose NEWTON for my university studies. To this day, I consider it one of the best decisions I’ve ever made.
Vít Haratek
NEWTON University alumnus, A designer, hacker and creative listed in Forbes 30under30.
Studying at NEWTON was a great experience for me. I truly enjoyed my follow-on Master’s degree here, especially as I could compare it with my Bachelor’s studies at a state university. Both types of schools have their strengths, but what impressed me most at NEWTON was the attitude of the lecturers – they treat you as an equal partner, which is incredibly refreshing. The teaching is very practical, which I enjoyed the most. Most lecturers come directly from the industry, so the lectures aren’t just theory disconnected from reality, but content that truly makes sense. Most importantly, they are passionate about what they do – and you can feel it. Especially in marketing, it’s great that the university keeps pace with current trends and developments in the field.
Mgr. Kristýna Konhefrová
Sales Representative Urban Advert
I chose NEWTON mainly because of its approach. I work in marketing, both for companies and independently, and I wanted to continue in this field and improve myself. Other schools would not have given me so much space for self-realisation. NEWTON has mainly given me valuable contacts and introduced me to people whose life priorities are similar to mine.
Štěpán Jakubec
NEWTON University student - Digital Marketing
During my studies at NEWTON University, I founded my own brand and greatly appreciated being able to apply what I was learning straight into practice. I valued the approach of the lecturers, who drew on their own real business experience. This made the theory much easier to grasp and transfer into practice – not only during my studies, but also for the future. Overall, I cannot praise enough the attitude of everyone at NEWTON – from professors to the student services team. The support students receive here is truly above standard.
Ing. Tereza Blažková
Alumna of NEWTON University
I am a former professional volleyball player, and I currently focus on marketing, event management, and sports on a daily basis. I study at NEWTON mainly because our school emphasises practical learning and we have many lecturers with real business experience.
Matouš Bittner
Student NEWTON University - Global Business and Management
NEWTON.Today
25. 7. 2026
Leadership and Management
Study and Education
Business Leadership Forum Showcases the Energy of Tomorrow’s Leaders
Imagine a room filled with more than just exam nerves. What you feel most strongly is an overwhelming desire to create, build and make things happen. That was the atmosphere at NEWTON Business Club in Brno at the end of May, when it hosted the Business Leadership Forum, an intimate yet highly intensive conference that marked the symbolic end of the programme’s first year.
24. 7. 2026
Studying While Working: How to Legally Optimize Taxes and Education Costs
Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.
23. 7. 2026
Leadership and Management
Why Do People Sabotage Change? Understanding the Psychology of Resistance Means You’re Already Halfway There
Change is not something you can simply install in an organisation. It is a transformation that takes place in people’s minds. So why do even the most brilliant business strategies run into an invisible wall of resistance?
NEWTON Yacht Club
Sailing is our passion! Yachting is our university sport and everyone is welcome. Since 2011, we’ve been organising our own regatta, the NEWTON CUP, in Croatia.