Build a brand that the market will remember
How to Build a Brand That Wins
This professional focus will teach you how to connect bold creativity with business logic and data. Under the guidance of industry experts, you will discover how to create an authentic lovebrand and how to strategically manage a company in the digital age. It focuses on creating effective digital strategies, building brand identities and developing entrepreneurial thinking that delivers real results and profit.
Master the digital space with a winning strategy
Marketing drives our world – it is everywhere around us. You cannot survive a single day (in civilisation) without being targeted by thousands of advertising messages. More than ever before, it is useful to understand marketing, whether as a consumer or, of course, as a company or brand. Because standing out in today’s era of hyper-offers is… an adventure!
Karel Novotný
Marketing consultant and strategist, head of the NEWTON Business Accelerator in Brno
Practical Information
Informace o studiu
| Type of study | Bachelor’s (Bc.) |
| Study programme | Economics and Management |
| Specialization | Global Business and Management |
| Professional focus | Marketing and Entrepreneurship |
| Standard length of study | 3 years |
| Languages | Slovak |
| Form of study | On-campus, Combined |
| Study location | Bratislava |
Study options
The Marketing and Entrepreneurship professional focus is part of the Bachelor’s study programme Economics and Management and falls under the Global Business and Management specialisation. Marketing and Entrepreneurship is designed for those who do not only want to observe brands, but also create them. Under the guidance of industry experts, you will learn how to succeed in the digital environment and build an authentic lovebrand.
Tuition Fees
The programme is part of the Economics and Management field of study with the option of a professional focus.
| 34 950 CZK/semester | |
| Study in Bratislava | approx. 1 450 EUR/semester |
Upon signing the contract and paying the 10 % reservation fee, you become eligible to enjoy student benefits even before the official start of your studies.
Applications
We accept applications until the end of September. After this date, applications are assessed individually based on the available capacity of each specialization.
Průběh studia
The program lasts 6 semesters and includes a mandatory internship. Starting in the summer semester of the second year, the course load is reduced as students focus on their internships, and in the third year, they concentrate on writing their thesis and preparing for the final state examination.
The program can also be completed in a blended format, which takes place over 6 selected weekends per semester in Prague, Brno, and Bratislava. This flexible format preserves the full curriculum, and attendance at individual sessions is not a criterion for academic success. Our instruction also reflects specific corporate and professional needs from the field.
The programme can also be completed in a combined form, which takes place over 6 to 7 selected weekends per semester in Bratislava. This external form of study preserves the complete structure of the subjects studied.
Study Plan
Marketing and entrepreneurship are the foundation of successful business and career development. With the support of experts, you will gain skills that enable you to make effective decisions in marketing communication.
- Marketing strategy
- Market segmentation and target groups
- E-commerce
- Brand management
- Data analytics
- Consumer behaviour
Career opportunities
- Business Development Manager
- Product Manager
- Brand Manager
- Marketing Director
- Digital Specialist
- Copywriter
Master’s studies
Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.
Choose the specialization that best matches your career goals:
- Economics and Sustainable Management
- Financial Management of a Company
- Modern Business
- Psychology in Management
- Human Resource Management
- Marketing
- Facility management
- Accounting and Taxes
- Business in Tourism
At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.
I chose this field because it combines creativity with practical skills – and that’s exactly what I enjoy. NEWTON attracted me not only with its study programmes but also with its individual approach and recommendations from friends. And I don’t regret it – I’m learning from professionals in practice, and it truly makes sense to me. Thanks to the flexible timetable, I can also manage my job. At the moment, I work in HR, but I would like to move into marketing soon, because that’s where I see my future. In my free time, I enjoy working out and deepening my knowledge – I’m currently attending a course at Ogilvy, one of the biggest marketing agencies. They select only 10 students for the course, and I’m proud to be one of them.
Viktorie Macháčková
Student at NEWTON University - Marketing and Brand Management