Understand market behaviour and uncover customers’ hidden motives
Get Inside the Minds of Customers, Employees and Business Partners
Gain a competitive advantage by understanding mindset. Business is about people. To become a successful leader, you need to understand what drives customers, employees and competitors. This professional focus will teach you how to read market psychology and make strategic decisions supported by data on human behaviour. You will gain the ability to lead a team effectively, avoid critical management mistakes and build companies that people love.
Make confident, precise and winning strategic decisions
A great leader isn’t someone who knows everything. It’s someone who knows how to listen, inspire and build a team that can achieve more than any individual.
doc. PhDr. PaedDr. Eva Ambrozová, Ph.D., MBA
Director of NEWTON Premium, lecturer of personal development programmes, co-author of the X-tream methodology, and academic guarantor of the MSc programme in Psychology in Management
Practical Information
Information about the program
| Type of study | Bachelor’s (Bc.) |
| Study programme | Economics and Management |
| Specialization | Global Business and Management |
| Professional focus | Psychology in Business |
| Standard length of study | 3 years |
| Languages | Slovak |
| Form of study | On-campus, Combined |
| Study location | Bratislava |
Study options
The Psychology in Business professional focus is part of the Bachelor’s study programme Economics and Management and falls under the Global Business and Management specialisation. Psychology in Business will teach you how to use psychology to understand customer needs and motivate employees. You will gain an advantage through knowledge of what truly influences human decision-making in business.
Tuition Fees
The programme is part of the Economics and Management field of study with the option of a professional focus.
| 34 950 CZK/semester | |
| Study in Bratislava | approx. 1 450 EUR/semester |
Upon signing the contract and paying the 10 % reservation fee, you become eligible to enjoy student benefits even before the official start of your studies.
Applications
We accept applications until the end of September. After this date, applications are assessed individually based on the available capacity of each specialization.
Průběh studia
The program lasts 6 semesters and includes a mandatory internship. Starting in the summer semester of the second year, the course load is reduced as students focus on their internships, and in the third year, they concentrate on writing their thesis and preparing for the final state examination.
The program can also be completed in a blended format, which takes place over 6 selected weekends per semester in Prague, Brno, and Bratislava. This flexible format preserves the full curriculum, and attendance at individual sessions is not a criterion for academic success. Our instruction also reflects specific corporate and professional needs from the field.
The programme can also be completed in a combined form, which takes place over 6 to 7 selected weekends per semester in Bratislava. This external form of study preserves the complete structure of the subjects studied.
Study Plan
Understanding human behaviour is a major competitive advantage in business. This professional focus teaches future leaders to understand the needs of customers and teams and to make strategic decisions based on market psychology.
- Practical management techniques
- Coaching for managers
- Customer psychology
- Applied neuroscience
Career opportunities
- Specialist who examines purchasing behaviour and helps companies design products that people want
- HR Specialist / Recruiter, an expert in finding talent and working with employee motivation
- Creator of educational programmes that develop team capabilities
- Corporate coach / mentor
Master’s studies
Bachelor’s studies will give you a strong foundation at the start of your career. Up to 59 % of our students continue on to a follow-up Master’s program at NEWTON.
Choose the specialization that best matches your career goals:
- Economics and Sustainable Management
- Financial Management of a Company
- Modern Business
- Psychology in Management
- Human Resource Management
- Marketing
- Facility management
- Accounting and Taxes
- Business in Tourism
At the same time, you can take advantage of our offer of further professional education and expand your management qualifications with MBA, MSc, and LL.M. programs – all under one roof.
NEWTON Premium
NEWTON Premium is specially designed for students who want to get the most out of their studies. We provide a wide range of benefits that are not available in standard programs.
Studying the Psychology for Managers specialization at NEWTON University was, for me, not only about gaining valuable knowledge, but also an intensive lesson in balancing work, study, and life — and a chance to step out of my comfort zone. Three years full of AHA moments (and even more questions) proved to me that it was all worth it. I learned to better understand myself and others, to challenge established patterns of thinking, and to handle stress with more perspective. The program opened up new professional and personal horizons, and I’m excited to keep building on them in the MBA program.
Bc. Zuzana Kubečková
Graduate of NEWTON University, Resident Manager at OREA Hotels & Resorts
For my all-round development, and with a clear vision of where I wanted to go and what I wanted to do in the future, I made a very important decision: I chose NEWTON for my university studies. To this day, I consider it one of the best decisions I’ve ever made.
Vít Haratek
NEWTON University alumnus, A designer, hacker and creative listed in Forbes 30under30.
Choosing a college played a very important role in my life. I now consider my decision to be my good fortune. In short, I believed in this school. And I feel that it helped me believe in myself and gave me the space to work hard on my values and personal development. My driving force has always been inspiration, and I got plenty of that at NU.
Bc. Nela Mačáková
NEWTON University alumna, Recruitment Team Leader - Retail Notino Partner