Global Business and Management
Bc.Study Modes
Prague | Brno | Bratislava | Online
NEWTON University Group
You never know where your ambition will take you
Study in Prague, Brno, or Bratislava. In Czech, Slovak or English.
Economics and Sustainable Management
Ing.PROFILE SUBJECTS
- Applied Sustainability in Business and Management
- Managerial Decision-Making and Strategic Analysis
Professional Education
MBAExtended learning opportunities
NEWTON University Values
1
Practical Focus
We place strong emphasis on connecting theory with practice. Students work on real-world projects, solve case studies, and take part in internships that allow them to apply and test their knowledge in real-life situations.
2
Community
We share experiences, respect diversity, and create an environment where everyone finds support and opportunity. When we face a challenge or seek a solution, we rely on each other—regardless of field, role, or specialization.
3
Innovation
Innovation is the driving force behind our education and operations. We are constantly pushing boundaries, creating new content, formats, and methods of education to reflect global developments and the needs of our students and partners.
4
Professionalism
For us, professionalism also means respect for time, quality of work, and ethical principles. Whether it's preparing lectures, communicating with students, or organizing events, we do things in a way that will stand the test of time, not only today but also in the future.
5
Personal Mastery
We support students in their personal and professional growth and open the way to a successful future in business.
Jak vést lidi s lidskostí a přitom udržet výkon
V novém díle podcastu ÚSPĚŠNÍ. je hostem Daniel Digoň, generální ředitel společnosti ATALIAN CZ. Rozhovor se zaměřuje na strategické řízení firmy, transformaci organizace, přechod z role CFO na CEO a budování výkonného týmu založeného na odpovědnosti, důvěře a jasných hodnotách. Nový díl si již nyní můžete poslechnout na YouTube
nebo na Spotify.
FinTech, embedded finance a globální infrastruktura z Brna
Do série ÚSPĚŠNÍ. tentokrát zavítal David Kašper, CEO a spoluzakladatel Purple Group, globální fintech skupiny, která prostřednictvím svých značek a služeb zpřístupňuje moderní investování širokému spektru investorů napříč trhy.
V rozhovoru s Jiřím Koleňákem otevřeně mluví o tom, jak škálovat technologickou infrastrukturu, zvládat regulace na různých trzích a zároveň udržet disciplínu, transparentnost a zdravou firemní kulturu. Podcast si můžete poslechnout již nyní na Spotify nebo na YouTube
New episode of the ÚSPĚŠNÍ. podcast with Petr Zeman
In the new episode of the ÚSPĚŠNÍ. podcast, Jiří Koleňák welcomes Petr Zeman, Chief Operating Officer and innovator at CROSS Zlín, a company specializing in intelligent traffic solutions.
You will learn why it is crucial to set up company processes in a way that supports growth and performance instead of slowing the business down, and why a truly effective leader doesn’t need to have an answer to every question. The new episode is available now on Spotify and YouTube.
Our graduate Zuzana Ševčíková has published a book titled Re: E-mailing, který funguje (Re: Emailing That Works). It is the first Czech publication to explore email marketing in real depth. The book is based on both practical experience and academic foundations, offering concrete strategies that help companies increase their revenue sustainably. At NEWTON University, we recommend it to anyone looking to develop strategic thinking in marketing and gain inspiration from real-world practices.
You can learn more about the book on Zuzana Ševčíková’s official website.
Lucie Landová o MedTech v podcastu ÚSPĚŠNÍ.
Nenechte si ujít inspirativní rozhovor s Lucií Landovou, výraznou osobností českého MedTech sektoru a lídryní společnosti LINET. V otevřeném rozhovoru s Jiřím Koleňákem sdílí své zkušenosti s řízením inovativních projektů, přibližuje, jak lze udržitelnost smysluplně integrovat do technologicky náročného zdravotnického prostředí. Právě díky tomuto přístupu získala prestižní ocenění Manažerka roku 2024 v kategorii udržitelný rozvoj. Součástí rozhovoru je i její pohled na vzdělávání budoucích lídrů a roli garantky MBA programu Inovace a strategie v MedTech, kde propojuje praxi, strategické myšlení a dlouhodobou vizi oboru.
Celý rozhovor si můžete již nyní poslechnout na Spotify nebo na YouTube
Nový rozhovor přináší inspirativní příběh Lidije Kovařík
Pochází z Chorvatska, původně pracovala jako právnička, ale rozhodla se pro zásadní změnu: odejít do Prahy a začít úplně od nuly. Postupně si tu vybudovala výjimečnou kariéru napříč několika obory.
Dnes stojí v čele Pilsner Urquell: The Original Beer Experience, působí jako strategická konzultantka, koučka, lektorka a autorka knihy Let’s Live the Life of Our Dreams. Je členkou Mensy a absolventkou NEWTON University.
V rozhovoru mluví s Jiřím Kolňákem o tom, jaké to je prosadit se jako cizinka v prostředí, kde člověk naráží na jazyk i odlišné zvyklosti. Dotýkají se také témat jako leadership, psychologie, vedení velkých projektů, balanc mezi profesním a osobním životem a samozřejmě také návyky, které tvoří úspěch. Nechte se inspirovat již teď na YouTube
European Forum of Entrepreneurship 2026
We are delighted to announce that NEWTON University will host the 19th International Scientific Conference European Forum of Entrepreneurship (EFP 2026) on 5 February 2026 in the historic city of Prague. This annual conference brings together leading academics, researchers, entrepreneurs, and innovators to share insights, explore new trends, and address the most urgent challenges shaping the future of business.
The 2026 theme, Business Beyond Tomorrow: Innovation, Leadership & Impact, highlights the crucial role of technology, sustainability, and modern education in building a more resilient and forward-thinking society.
ÚSPĚŠNÍ. about business and successful startups with Vít Čermák
A new episode is out, and this time we dove into the world of business, innovation, and what’s really happening “under the hood” of fast-growing companies. The guest was someone who has been at the birth of new projects for years and knows how to recognize when an idea has the potential to break through — and when it’s just a nice presentation with no real promise.
In the podcast, you’ll learn what determines the success of startups today, how much the environment they’re created in matters, and why some ideas take years to develop while others skyrocket overnight.
If you’re curious about how to build an ecosystem where talent truly thrives, tune in to the new episode on Spotify or YouTube.
NEWTON University & Gorilla Gym: Train Right Next to Campus
Studies, networking, and now a place to blow off steam. NEWTON University has partnered with Gorilla Gym Prague (Entrance No. 8), a space focused on MMA, functional training and conditioning. Thanks to this partnership, NEWTON University students and staff can benefit from discounted entry and services.
Leadership is not about words, but about actions. You can talk about it endlessly, teach it in lectures and rehearse it in model situations. But its true nature only reveals itself in the moment when a person must take responsibility and act.
Ondřej Průcha, our lecturer and CEO of Svoboda & Průcha, is an example of such a leader. Together with him, we are organising a fundraiser to purchase an ambulance for frontline areas in Ukraine. This ambulance will not sit idle in a garage – it will be deployed where every minute decides between life and death. Join us in turning responsibility into real help.
We have moved the Brno campus of NEWTON University and Vysoká škola STING. From the new academic year 2025/2026 you will find us in the Machova Building in the Technology Park. At first glance it may seem like just a change of address, but in reality it reflects the direction we are heading as a business school. Read more in our article.
Sustainable Development Goals
At NEWTON University, we align with the United Nations Sustainable Development Goals because they provide a clear, globally recognised framework for responsible and future-oriented education.
As an university shaping the next generation of leaders and innovators, we see it as our duty to contribute to a more equitable, sustainable, and resilient world. The SDGs help us translate this mission into action—through our teaching, research, partnerships, and community engagement.
Since 2025, we have been a member of the Times Higher Education University Impact Rankings, demonstrating our commitment to sustainability and social impact.
What's coming up at NEWTON
11
2
Wednesday
12
2
Thursday
12
2
Thursday
16
2
Monday
NEWTON Pub Quiz Brno
7 p.m.
Restaurace U Lucerny – Veveří 20, 602 00 Brno-střed
AACSB Information Session
10 a.m.
NEWTON University Prague, classroom 5
International Evening PRAHA - February
6 p.m.
NEWTON University in Prague, classrooms 2 and 3
NBA: Start-Up Coffee BRNO – February
6 p.m.
NEWTON University Brno, classroom 6
Studying at NEWTON convinced me that the time spent at university can be truly meaningful. Thanks to practice-oriented teaching, I can apply my knowledge in a marketing agency where I have been working since my studies. The university has also greatly helped me in my personal development.
Tereza Mikesková
NEWTON University alumna
If you're looking for a university that doesn’t just prepare you for the next exam but actually gives you a foundation for life after school, then NEWTON is the right choice. Studying at NEWTON helped me jump-start my career. The internships I completed in different companies and my year abroad taught me a lot and helped me figure out the direction I want to take. Thanks to the contacts and friendships I made, I always know who to turn to.
Bc. Lukáš Ždárský
Alumnus of NEWTON University - Economics and Management, co-owner of Vnitroblock, Forbes 30under30
I chose this field because it combines creativity with practical skills – and that’s exactly what I enjoy. NEWTON attracted me not only with its study programmes but also with its individual approach and recommendations from friends. And I don’t regret it – I’m learning from professionals in practice, and it truly makes sense to me. Thanks to the flexible timetable, I can also manage my job. At the moment, I work in HR, but I would like to move into marketing soon, because that’s where I see my future. In my free time, I enjoy working out and deepening my knowledge – I’m currently attending a course at Ogilvy, one of the biggest marketing agencies. They select only 10 students for the course, and I’m proud to be one of them.
Viktorie Macháčková
Student at NEWTON University - Marketing and Brand Management
NEWTON taught me how to assess and manage risks. I also learned to go straight to the root of problems instead of just treating symptoms. But the greatest benefit is the social network NEWTON provides. Years after graduation, all of my former classmates are running businesses – and our collaborations are thriving.
Mgr. Albert Fikáček
Alumnus of NEWTON University - Economics and Management, founder of Expedition Club, adventurer, international transport operator Gepard Express and energy analyst
During my three years of study at NEWTON University, I learned the basics of almost every possible area of business. I gained a wealth of valuable experience through the mandatory internship, which is now a great advantage for me. Most importantly, I discovered what marketing actually is — and that it is the field I want to pursue in my future career. NEWTON helped me find what I truly enjoy and what fulfils me.
Bc. Anna Blažková
Alumna of NEWTON University - Marketing, Fashion & Luxury Brand Management with special interest in Menswear
For my all-round development, and with a clear vision of where I wanted to go and what I wanted to do in the future, I made a very important decision: I chose NEWTON for my university studies. To this day, I consider it one of the best decisions I’ve ever made.
Vít Haratek
NEWTON University alumnus, A designer, hacker and creative listed in Forbes 30under30.
Studying at NEWTON was a great experience for me. I truly enjoyed my follow-on Master’s degree here, especially as I could compare it with my Bachelor’s studies at a state university. Both types of schools have their strengths, but what impressed me most at NEWTON was the attitude of the lecturers – they treat you as an equal partner, which is incredibly refreshing. The teaching is very practical, which I enjoyed the most. Most lecturers come directly from the industry, so the lectures aren’t just theory disconnected from reality, but content that truly makes sense. Most importantly, they are passionate about what they do – and you can feel it. Especially in marketing, it’s great that the university keeps pace with current trends and developments in the field.
Mgr. Kristýna Konhefrová
Sales Representative Urban Advert
I chose NEWTON mainly because of its approach. I work in marketing, both for companies and independently, and I wanted to continue in this field and improve myself. Other schools would not have given me so much space for self-realisation. NEWTON has mainly given me valuable contacts and introduced me to people whose life priorities are similar to mine.
Štěpán Jakubec
NEWTON University student - Digital Marketing
During my studies at NEWTON University, I founded my own brand and greatly appreciated being able to apply what I was learning straight into practice. I valued the approach of the lecturers, who drew on their own real business experience. This made the theory much easier to grasp and transfer into practice – not only during my studies, but also for the future. Overall, I cannot praise enough the attitude of everyone at NEWTON – from professors to the student services team. The support students receive here is truly above standard.
Ing. Tereza Blažková
Alumna of NEWTON University
I am a former professional volleyball player, and I currently focus on marketing, event management, and sports on a daily basis. I study at NEWTON mainly because our school emphasises practical learning and we have many lecturers with real business experience.
Matouš Bittner
Student NEWTON University - Global Business and Management
NEWTON.Today
9. 2. 2026
From NEWTON
“After training, I go and relax with spreadsheets,” says our colleague, biathlete Lucie Charvátová
Lucie Charvátová joined the NEWTON University community originally as a lecturer in sports marketing. A few years later, she found herself at the heart of a major transformation of the finance team and made a move few would expect from a top-level biathlete. She took on a junior accounting role. It soon became clear that the analytical thinking, precision and discipline that had taken her to Olympic level work just as well in the world of finance. Before leaving for the Olympic Games in Milan, we asked Lucie how two seemingly different worlds connect. Sport and professional life.
5. 2. 2026
From Sting
Připravíme vás na zkoušky na daňového poradce?
Tento příspěvek je odpovědí na otázky jednoho z rodičů adresovanou našemu prorektorovi Pavlovi Semerádovi. Dozvíte se v něm, jestli vás připravíme na zkoušky na daňového poradce a jak je to s naším bakalářským studiem v Praze.
4. 2. 2026
People & Opinions
Me First! Radical Selfishness as a Marker of Mature Leadership
“Me first” sounds suspicious in leadership. Almost like admitting weakness, failure or a lack of integrity. We tend to admire leaders who endure more than others, push themselves to the limit, operate under long-term pressure and sacrifice themselves for the team. Yet this is exactly where one of the most harmful myths of modern leadership begins. Without the ability to put yourself first, you cannot carry responsibility for others in a sustainable, healthy or high-quality way.
NEWTON Yacht Club
Sailing is our passion! Yachting is our university sport and everyone is welcome. Since 2011, we’ve been organising our own regatta, the NEWTON CUP, in Croatia.